Marketing Manager at Sheer Logic

Job Purpose

The overall purpose of this role is to develop and execute the strategic and tactical marketing plan for VON. Work closely with the business development team to ensure that the brand attains optimal brand awareness / positioning to drive sales revenues, market share, and profit margins goals.

Responsibilities

Strategy

• Drive the VON brand by ensuring that the appropriate structures and systems are developed in order to meet the strategic objectives.
• Assume overall responsibility for developing the annual marketing plan including the market research programmes, field force activities and the marketing budget.
• Ensuring all marketing activities are in compliance with the strategic goals of the brand and brand guidelines.

Operational & Tactical Marketing Activities

• Establish reports and communications system for all information from the marketing team to the sales team and act on feedback and requests from the business development team and co-ordinate CRM Database marketing initiatives.
• Prepare new product marketing strategies and plans in liaison with the product development function.
• Develop and constantly re-appraise all the marketing tools within the company to make sure they’re giving the company an advantage over its competitors.
• Analyze all marketing activities within the business that includes sales, customer profiling, demographics, marketing campaigns and generate effective ideas on products positioning and branch specific marketing programs.
• Co-ordinate the market activations and marketing events for the Consumer Business Segments.
• Drive Product Marketing Campaigns and Consumer Sales Promotions and manage the Consumer Loyalty and Retention Programmes.
• Oversee promotional merchandizing for all the consumer business segments.
• Ensure all the marketing artworks and other communication are in compliance.
• Ensure effective social media communication and usage.
• Interact with PR companies to drive maximum value.
• Support profitable sales and growth for strategic business segments.

External and other Publics

• To oversee market research activities and keep the business abreast with market trends and turn this knowledge into initiatives that deliver exactly what the customer wants and needs and meet the company’s retail strategy objectives.

People Development

• To make decisions relative to the selection, promotion, utilization, retention and compensation of the marketing team.
• To coach and motivate staff in the marketing department.

Qualifications

Knowledge; Skills and Experience required for this Role

• Minimum Bachelor’s degree in Sales & Marketing or equivalent; MBA and CIM professional certifications will be an added advantage.
• 7+ years of Marketing experience in brand building,
• Internet and social media savvy in order to develop online marketing programs and campaigns.