Acquisition Manager at NCBA Group

Job Purpose Statement

The Acquisition Officer is a role within the Ecosystem function that is responsible for developing & ensuring the achievement of business growth targets through the Digital Business suite of financial solutions. This involves translating the business plans into acquisition strategies, developing targets, identifying growth opportunities and recommending the appropriate initiatives to achieve those targets. The role holder will adjust their strategies based on changes in the marketplace and will therefore play a vital role in driving the Digital Business capability to adapt to a changing marketplace influencing solution development and internal processes and capability to deliver. A high level of commercial awareness, strong analytical skills, the ability to work both autonomously as well as in collaboration with colleagues and partners, the ability to motivate people to embrace action plans and new strategies and work expediently and expeditiously are critical to succeed in this role.

Key Result Areas

Financial 40% 

• Develop and ensure execution of robust acquisition strategies to ensure the achievement of business growth targets.
• Achievement of set revenue targets for the Digital Business products and services by ensuring the implementation of various acquisition initiatives and activities.
• Develop marketing budget and ensure monitoring and control of marketing spend.
• Ensure return on investment on sales and marketing activities.

Internal business processes 15% 

• Development of a robust acquisition framework that defines the targeting and acquisition process for a customer.
• Develop and manage robust competitor tracking systems to remain abreast of the market and the players. In line with this, identifying and analysing new offerings from other banks in the market place proactively.
• Establish governance model for the customer acquisition function and ensure execution of the same.

Customer 30% 

• Customer profiling to ensure targeting and acquisition of the appropriate customer to attain business targets.
• Analyse and segment target markets to determine the appropriate acquisition and communications channels & strategy to be adopted to attain business plans.
• Maintain and nurture existing partner relationships through continuous engagement to ensure expectations are being met.

Learning & Growth 15% 

• Continuous competence development individually and for the team.
• Continuous evaluation of all marketing activities to ensure learnings are factored into the development of subsequent initiatives.
• Identify capacity constraints to ensure that both the team and its individual members are equipped and enabled to perform effectively and efficiently

Ideal Person Specifications

Academic qualifications:

• University degree (Upper Second or Equivalent), in Business majoring in Management, Marketing, Economics, Statistics, Finance, Administration.
• Postgraduate Degree in Business, Marketing, Strategic Management, Entrepreneurship and Innovation.

Professional training:

• Relevant professional qualification in Marketing would be an advantage.
• Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc.

Desired work experience:

• 4 years’ work experience in a financial services environment, 3 of which must be in a sales role in digital financial services.
• Experience and expertise in Performance Marketing through Digital Marketing tools for Social, Lead enrichment, Conversion Optimization.
• Possesses strategic thinking skills, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Proven track record in formulation and execution of sales strategy that resulted in business growth.
• Experienced marketing and branding background and intimate knowledge of consumer insights.
• Good understanding of the principles of marketing and communication and the ability to apply them.
• Experience in dealing with 3rd party agencies – leading the client-agency relationship.
• Up-to-date with latest trends and marketing best practices.