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  • Posted: Dec 7, 2022
    Deadline: Dec 20, 2022
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    HACO Industries was established in the early 1970’s as single-product manufacturer. From those modest beginnings, HACO is now one of the region’s leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets.
    Read more about this company


    Regional Sales Manager

    Scope and Primary purpose of the role.

    • Working with sales team to manage existing distributors and customers to achieve positive revenue growth.
    • Build sound business partnerships and relationships with regional distributors/agent and ensure open and regular communication to meet and predict customer needs.
    • Reach to new markets, seek new customers and offer support to grow business revenue and increase geographical boundaries/coverage.
    • Understand each regions route to market and oversee the formulation and implementation of sales and distribution e.g., JBP’s

    The main tasks of the role include;

    Achievement of Sales Budget.

    • Ensure positive rapport or affinity between Haco Industries customers and stakeholders.
    • Achieve set sales budget.
    • Provide sales forecasts projections.
    • Support in Haco full range of products listing and availability in the various regions.
    • Propose sales and trade support plans to help achieve the budgets.
    • Assess impact of external and internal factors the business and develop recovery plan.
    • Competency to drive growth through ability to interpretate revenue drivers /margins and costs management and overall Profit and loss reporting.

    Sales and Distribution Strategies.

    • Ensure 100% coverage of Haco Products in the channels.
    • Increase depth and breadth of distribution.
    • Engage in the mapping out of channels.
    • Ensure that sales and distributions cost to be kept as budgeted.
    • Carry quarterly audits on the outlets supposed to be covered with relevant/selected products.
    • Develop and implement expanded distribution plans as per the needs of the market.

    Sales Staff Management.

    • Instilling teamwork between the distributor and the sales representatives.
    • Reviewing sales team operations.
    • Recommend for training and mentoring programs.
    • Implement and oversee the implementation of Haco Integrated people’s management process tool.

    Customer/Distributor Management

    • Ensure all distributors are well informed on Haco trading policies and budgets.
    • Engage in new distributors/ agents’ recruitment in certain areas.
    • Ensure that distributor’s route to market is understood in the various regions.
    • Ensure that distributors provide reports on stock holding, secondary sales, etc

    New Geographies

    • Reach out to new markets.
    • Get business lead by attending expos and trade fairs, amongst others.
    • Developing distribution and sales support plans.
    • Present business leads and plans to convince management to do business with identified viable customers.

    Market Intelligence

    • Monitor competitor activity.
    • Establishing competition pricing, discounts, and activity.
    • Prepare report on market perceptions and response in relation to our activities.
    • Report on counterfeits and fake products in trade.


    • Bachelor’s degree in Business related field.
    • 5 years’ experience.
    • FCMG Experience.

      Technical/ Operational Competencies.

    • Excellent communication skills (Proficient in English and Kiswahili languages).
    • Experience in customer management
    • Exemplary Co-ordination and organizing ability.
    • Analytical skills and strategic thinker

    Method of Application

    Send a Cover Letter explaining your motivation for applying for the Job and CV/Resume to by 20th December 2022

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