Agribusiness Marketing Officer at Karibu Kenya Ventures Ltd (KKVL)

Position Reports to Head of Business development.

Purpose of the Job

To get involved in developing agricultural related product offering, create awareness, marketing and convert prospects while retaining leadership and oversight of all agricultural value chain initiatives.

Key Responsibilities;

• Develop an agribusiness lending strategy and effectively translate it into business plans to ensure vertical alignment and horizontal integration with other interfacing functional strategies.
• Identify agricultural related customer needs & opportunities through extensive market research and intelligence.
• Provide inputs and market demand insights to the product development team
• Develop and share knowledge with staffs on agri-business lending.
• Create strategic partnerships necessary for business growth
• Undertake the necessary actions in order to maximize Agri-product penetration and cross selling.
• Identify priority areas for investment and plan market interventions where KKVL can have highest impact;
• Guiding service providers on the identification, planning, implementation, monitoring and evaluation of value chain support activities, including the promotion of entrepreneurial skills in farmers’ organizations.
• Ensuring timely reports presentations.

The accountability areas are as follows;

• Development of Agribusiness financing models.
• Identification of possible funding for Agribusiness.
• Training Agribusiness customers.
• Attaining of a low risk high impact diversified portfolio mix.
• Drive results through marketing of loans

Knowledge and skill required.

• Bachelor’s degree in Agriculture, Agribusiness, Rural Development or any other relevant/equivalent field from a recognizedinstitution;
• Three (3) years working experience in a similar field.
• Demonstrated experience in facilitating value chain development, value chain analysis and in building capacity of value chain actors;
• Knowledge of technologies and issues for value chain development, business development, and rural livelihoods;
• Strong computer, report writing and communications skills (oral, written
• Experience in preparation of project proposal.