Area Sales Manager-Vihiga at Regen Organics

Key Responsibilities

Managing and growing the promoter team (30% of time)

• Recruit, hire, onboard and train promoters placed at depots and agrovets across the hub.
• Run daily calls and bi-weekly in-person visits with each promoter to coach performance, resolve issues, and keep them motivated.
• Handle poor performance and vacancies quickly, so no depot or agrovet is left without active coverage.

Partnering with depot staff and agrovet owners/managers (20% of time)

• Visit depot staff and agrovet owners/managers bi-weekly to build and maintain a strong working relationship.
• Follow up on and collect outstanding payments from depots and agrovets.
• Resolve issues raised by depot staff or agrovet owners/managers, escalating any that need more help.

Managing Digital Communication Associates (20% of time)

• Visit each Digital Communication Associate bi-weekly, coach them on their calls, and review their performance.
• Support collaboration between Digital Communication Associates and promoters so farmer follow-up doesn’t fall through the cracks.
• Take part in select farmer-facing events run with or by Digital Communication Associates.

Direct sales to commercial farms (20% of time)

• Identify promising farms (typically 10+ acres) surfaced through promoters, associates, or your own network, and selectively take over nurturing the ones with the best potential.
• Manage a pipeline of around 10 repeat commercial-farm accounts and 10 active leads, visiting repeat accounts bi-weekly.
• Close sales with these farms, and keep growing their repeat purchase volumes.

Reporting (10% of time)

• Record and report hub sales performance every week.

Qualifications

• 5+ years of experience selling agri-inputs directly to large commercial farmers.
• Bachelor’s degree.
• Qualifications in agronomy or agribusiness will be an added advantage.
• Must have sound knowledge of farming activities in the area of operation.
• Experience managing field teams and / or coaching sales teams.
• Strong communication and interpersonal skills.
• Self-motivated with a results-driven approach.
• Comfortable using tech tools i.e. smartphones, laptops.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms.
• Fluent level of spoken and written English, good level of Swahili.
• Able and willing to self-drive (must have a driving license).