Area Sales Officer at Safal Group

Key Responsibilities

Sales Achievement & Market Growth

• Consistently meet and exceed sales targets, including generating enquiries and taking orders.
• Achieve product-wise and profile-wise sales objectives, ensuring an optimal product mix, including new product uptake.
• Promote products through strategic initiatives such as roadshows and customer contact programs at retail outlets.
• Secure orders from distributors and retailers while ensuring timely payment collection in line with monthly plans.
• Identify, recruit, and retain credible dealers/stockists within assigned territories.
• Assess regional sales potential and develop actionable plans to maximize opportunities.
• Support product campaigns and promotions to ensure customer access to accurate product information at points of purchase.

Area Branding & Visibility

• Ensure availability, distribution, and optimal utilization of POS materials across all outlets.
• Recommend strategic locations for wall branding, billboards, and other visibility initiatives.

Customer Relationship Management

• Ensure timely and accurate delivery of customer orders.
• Address and resolve customer complaints promptly, and provide effective feedback and follow-up.
• Conduct regular customer visits and execute over-the-counter activation activities to strengthen customer engagement.

Market Intelligence Reporting

• Provided timely and accurate sales and marketing intelligence through routine customer interactions and market visits.

Competitive Strategy Execution

• Establish and maintain a clear competitive advantage to safeguard and grow market share.

Credit Management & Compliance

• Ensure all customer accounts operate within approved credit limits and adhere to required credit formalities, including personal guarantee documentation.
• Conduct account reconciliations within the stipulated timelines to maintain accurate financial records.

Requirements

Qualifications required:

• Minimum academic qualification: Bachelor's Degree in a  relevant field
• Qualifications as an added advantage: Diploma in Sales & Marketing
• Professional registration:

Experience required:

• General work experience (years):  5  years
• Specific to the position (level/discipline/years): 3 years
• Industry:

Key competencies and skills:

• Analytical skills
• Planning & organizing skills
• Conflict resolution skills
• Effective communication skills

Language requirements:

• English
• Kiswahili

Computer literacy:

• Microsoft Office packages
• ERP systems - SAP

Personality profile:

• Positive
• Employee-centric
• Fast-paced and prompt
• Achievement oriented
• Energetic and Enthusiastic
• Self motivated
• Focused
• High level of integrity