Audio Production Brand Campaign in Kenya at Girl Effect

Scope Summary

Girl Effect is seeking an Audio Production Agency to produce ongoing audio content for the MSD Kenya chatbot. The scope of work would include:

• Working with our Kenya Create team to understand the project brief.
• Assist in audio producing an original track
• Assist in producing radio spots and vox pop content.
• Assist in developing and planning community activations (small community-based events).
• Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding procedures.
• Assist with other production needs.
• Comply and adhere to our Safeguarding policies.
• Working with the Kenya Create team to get approval at every stage of the audio production process. From writing to post-production.

Deliverables

• 1 original music track - 90 seconds
• 6 radio spots - 30 seconds each
• 6-8 radio segments - talk shows or others
• 6 Podcast recordings sessions(video and audio)

What do we want the podcast & song to achieve?

Listeners should:

• THINK: This content is relatable and speaks to me
• FEEL: I really like how this is a space that addresses issues affecting me
• DO: Because of this content, I want to share what I have learned and my thoughts with my peers.’

Expected Commitment

• The assignment is expected to take approximately 2 months to complete, with the possibility of an extension.
• The consultant's assignment period is from August to October, with a possibility of extension.

Procurement Timelines

• Terms of reference published: July 27th 2023
• Deadline for responses: August 8th 2023
• Consultant selection, contracting and briefing: Mid-August

Who You Are:

Skills and expertise:

• You have been in the audio production space for 5+ years, with a background in creating original music soundtracks. You’ll have a well-built portfolio of audio work. Any SBCC work is an added plus.
• Project Management: Ability to effectively manage projects, coordinate teams with diverse skill sets, develop project strategies, and ensure successful execution from start to finish. Have a strong work ethic to execute all projects in the intended timeline with support from the GE team.
• Local Market Knowledge: Strong understanding of local trends, landscape, and cultural nuances to tailor creative outcomes that resonate with the target audience in the country you are working. Experience creating audio content, for youth audiences, especially Kenyan girls from low-middle income backgrounds. Passionate about making a positive difference in the life of young people.
• Time and Budget Management: Proficiency in delivering projects on schedule and within budgetary constraints, ensuring efficient allocation of resources and adherence to financial targets.
• Creative Ideation: Skill to generate innovative and unique ideas aligned with our objectives and target audience(girls and women), fostering creativity and pushing boundaries to deliver outstanding creative work. You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience.
• Multi-platform Expertise: Proficiency in creating content for diverse platforms such as digital, social media, print, TV, and radio, leveraging each platform's unique features to engage the target audiences. Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights would be a massive bonus.
• Branding and Storytelling: Capability to craft compelling narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.
• Technical Proficiency: Proficiency with audio editing software, like ProTools, Adobe Audio, Logic Pro X to ensure efficient and high-quality output.
• Collaboration and Teamwork: Demonstrated ability to collaborate effectively with clients, creative teams, copywriters, designers, and stakeholders to bring ideas to life, fostering a collaborative and productive work environment.
• Language: Effective communicator and writer in English and Kiswahili with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
• Safeguarding: Experience working with young adults and understanding of policies involved when working with minors.

Attitudes we are looking for:

• Comfortable with complex organizational structures and multiple stakeholders
• Comfortable with shared decision making
• A ‘do-er thinker’
• Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting
• Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society.

Proposal Submission

Your proposal, should you be interested (Max 10 pages), should cover

Technical Proposal

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Credential/Profile/CV
  • Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
• Samples- Links to samples of works you’ve done before in relation to our requirements
• **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.

Financial Proposal

• Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
  • All applicable taxes should be quoted separately;

In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below.

Technical Evaluation

• Interpretation and understanding of this TOR - 10%
• Quality of work samples provided, including those of similar assignments-20%
• Experience in public outreach using songs, video documentaries, docu-drama, podcasts, etc-10%
• Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 10 %
• Geographical Experience in Kenya-5%
• Evidence of a minimum of three contactable references - 5%
• Experience and Qualification, share your CV/Profile/Credentials- 10%

Financial Evaluation

• Value for money/proposed budget breakdown - 30%