B2B Sales Executive (Horeca) at CDL Human Resource

Key Responsibilities

• Identify, prospect, and acquire new B2B clients through cold calling, networking, referrals, site visits, and corporate pitches.
• Present and sell furniture solutions, tailoring proposals to client needs, space usage, and budgets.
• Drive sales of different furniture solutions for corporate, hospitality, real estate, and institutional clients.
• Negotiate pricing, contracts, and terms to close profitable deals and build long-term client value.
• Build and maintain strong client relationships, providing post-sale follow-up to ensure satisfaction and repeat business.
• Prepare accurate sales reports, forecasts, quotations, and order documentation.
• Monitor market trends, competitor offerings, and emerging B2B opportunities within the furniture and lifestyle sector.
• Participate in ongoing sales training and product knowledge sessions to enhance performance.

Qualifications & Requirements

• Diploma or Degree in Sales & Marketing or a related field.
• 3–5 years’ proven B2B sales experience, preferably in furniture, interiors, hospitality, real estate, or lifestyle solutions.
• Proven experience selling to or managing key accounts within the HORECA sector (hotels, restaurants, cafés, or catering businesses)
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in corporate account opening, solution selling, and professional presentations.
• Strong ambition, resilience, and ability to penetrate new and competitive markets.