Bancassurance Regional Sales Manager at National Bank of Kenya

Job title& reference No. NBIL/02/2025

Position Scope:

The position is responsible for developing and growing the Bancassurance business across all sales channels within NBK by strategically guiding sales teams to achieve annual revenue targets related to Bancassurance Business. This is driven through consistent qualitative and quantitative growth in Bancassurance performance throughout the Bank's sales channels in the designated region.

Key Responsibilities:

• Take responsibility for the business performance and delivery of set targets for insurance business in the region by providing effective leadership, motivation, marketing support and technical assistance.
• Drive Bancassurance Retail Sales with the region.
• Provide leadership, motivation and management of performance of the Bancassurance sales representatives.
• Leverage key marketing initiatives being undertaken by the bank and the agency in the region while working closely with the branch management teams to spot opportunities for insurance business.
• To ensure bringing about a planned and systematic growth in Bancassurance revenue generation through the Bancassurance sales, branch and direct sales channels in the bank.
• To guide management towards ensuring maximum staff participation in the incentive plans and make/propose changes to sustain individual staff productivity and performance.
• To liaise with department heads and sales representatives and work towards a planned and sustainable growth of Bancassurance business throughout the region
• To guide the Bancassurance, sales, direct sales, and branch channel teams to capitalize on cross sell opportunities across departments and within the region.
• To build an effective sales culture and a multi-product sales environment in the team through strong sales and relationship management principles and practices.
• To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
• To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
• Ensure excellent Customer Service and Value Proposition
• To ensure strict adherence to all sales and service activities as laid out in the operations manual and bank’s policies.
• To conduct periodic sales reviews and take corrective steps to improve and boost Bancassurance business.
• To review sales team related MIS at periodic intervals to monitor and manage the business along the planned lines.
• To monitor monthly achievements against budgeted sales and revenue generation figures.
• To work very closely with the Bancassurance Business Development Manager to ensure prompt and effective execution of tasks resulting in business growth assistance.
• To manage and ensure business retention is within acceptable and set levels.

Education/Professional Qualifications, Skills & Experience:

• University Degree in Business related field.
• Certificate in Insurance e.g. COP, ACII, IIK
• 3-4 years’ experience in the Financial/Banking/Business development field, three (2) of which should be in Insurance Marketing environment
• Any other relevant insurance qualification and/or membership from Insurance Institute of Kenya (IIK) or associate Chartered Insurance Institute (ACII) will be an added advantage
• Postgraduate and or Banking qualifications will be an added advantage
• Professional qualification in sales / marketing
• Entrepreneurial and Commercial thinking
• Excellent research, analytical, and problem-solving skills.
• Integrity and courage to challenge actions within various business units and the status quo.
• Strong persuasion, management and communication skills
• Strong organizational skills
• Excellent stakeholder management skills
• Creative approach, with the ability to anticipate challenges and develop innovative solutions.
• Very Good Knowledge of IRA &CBK prudential guidelines and reporting.
• Knowledge of financial management.
• Passionate Drive for results.
• Service Excellence