Category Manager at BIC

Job Summary

MAIN PURPOSE

• Analyze data (Nielsen | In-Market Sales | Trade Intelligence | RGM) and drive insights to deliver the Business and Category growth objectives.
• Define channel guidelines across Category Management levers with a focus on: -
  • Driving incremental sales and profit for BIC and Retail partners
  • Gain optimized distribution and visibility for BIC products in the retail environment.
• Provide analytical inputs on category opportunities.
• Drive alignment between the functions involved in Trade Marketing & Category Development (Marketing, Sales, and Nielsen, RGM) and coordinate programs and actions needed to implement recommendations.
• Lead identified category management projects.
• Translate global Category Management strategies by Category into locally relevant strategies where applicable.
• Build relationship and communication with the Marketing and Sales Teams, driving alignment on opportunities and building data credibility with the teams.

Main Responsibilities / Tasks

• Implement and drive the POSM and merchandising standards within various channels
• Provide strategically focused, decision-making support to the Marketing and Sales Departments to maximize customer focused opportunities.
• Monitor and track internal and external performance of key Marketing and Sales initiatives.
• Ensure that planograms are built on accepted industry guidelines, tapping into the Global Category Team.
• Attend meetings with Key Account Managers to assist with delivering the Category plans.
• Identify key performance gaps and opportunities across the categories.
• Tracking performance, new product innovations, pricing and distribution of competitors and their products.
• Development and maintenance of trade stories by Category aligned to Global category priorities and insights.
• Competitor analysis and understanding.

Key performance Indicators/ Key Figures

• Interaction and collaboration with key stakeholder in Sales and Marketing to develop and enhance strategies to deliver the operating plan.
• Visibility and Distribution gains of each POP.
• Build and develop sustainable collaborative relationships with external data service providers.

Qualifications And Technical Skills

• Category Management Experience in FMCG
• Data Analytics experience within Global/International Agency
• Marketing degree with statistics as a major
• Strong computer literacy in Nielsen Software, Power BI, MS Excel, and PowerPoint

Knowledge, Skills, Competencies

R= Required D= Desired

Simple Criteria

• R - High Numeracy skills – detail analysis
• R- Excellent internal customer liaison skills and outstanding supplier relations & service excellence experience.

Complex Criteria

• R – Be able to influence and persuade others to take a specific course of action
• R – Energy and passion for achievement of own commitments and delivering company objectives
• R – Building strong relationships with key internal and external customers
• R – Respect others and mange diversity regarding diverse cultures, management styles
• R – Consistently manage projects and meet deadlines as per expectation, be well organized
• R - Think creatively to deliver practical solutions to problems
• R – Good communication skills
• R – Understanding of the decision-making process
• R – Influencing skills
• R – Ability to Multi-tasking, detail driven and focused
• R – Deadline driven
• R – Drive for Results
• R – Action Orientated
• R – Must be able to work under pressure
• R – Must be numerically strong