Branch Manager - Eldoret at CDL Human Resource

JOB PURPOSE

• To ensure that Branch targets on creation of quality risk assets, deposit mobilization are met and surpassed through effective relationship management and supervision of team leads responsible for customer accounts.
• Responsible for developing, growing and managing customer relationships and for increasing the Bank’s revenue through marketing of the banks products and services to identified Branch Customers while ensuring maximum profitability.

DUTIES & RESPONSIBILITIES

• Develop and drive implementation of annual marketing plans and strategies for designated product ranges to enable achievement of targeted growth objectives for the Branch;
• Achieve profitability targets through revenue maximization and prudent cost management;
• Grow and monitor branch’s liability and asset portfolios to achieve business targets;
• Grow the customer base, ensure retention of existing customers through high level of customer satisfaction and cross selling;
• Overall management of the branch through efficient utilization of resources;
• Delivery of excellent customer service through maintenance of high service standards;
• Contribute to the effective launching of new products to ensure favourable market response and optimum build-up of revenue
• Evaluate market research and competitor analyses in order to formulate marketing plans and strategies to counter the same.
• Monitor and assign targets to Relationship Managers/Officers to ensure effective focus on target achievement
• Maintain and acquire customer relationships to improve deposit liability growth and mix.
• Providing strategic direction and operational support to employees to enable them effectively execute their day-to-day tasks to meet corporate targets and delivery of objectives
• Effectively communicating to employees the corporate policies, objectives and targets of the bank
• Ensure compliance to Enterprise Wide Risk Management Framework
• Motivating, coaching and developing a high-performance team to meet set deliverables
• Provide continuous leadership, supervision, training and development of department staff ensuring an effective and motivated team.
• Liaise with the HR department in conducting performance appraisals and ensure competency and training gaps are addressed

KEY PERFORMANCE INDICATORS

• To deliver on all Branch financial targets and other KPIs as set out in your Scorecard/ performance contract
• Profitability
• Market Share Growth
• Return on Investment/Liquidity/Break even
• Product/Service Quality                              
• Customer Engagement
• Effective and efficient service; Turnaround times
• Employee Engagement and retention
• Non funded Income (NFI) and Funded Income (FI)
• Cost to Income Ratio
• New Product Development
• Regulatory and Statutory Compliance

Requirements

JOB REQUIREMENTS

Education

• Minimum of Bachelor’s Degree (with an MBA, MSC or its equivalent) and/or Professional Qualification in Banking related disciplines 
• Proficiency in Microsoft Office Suite
• Professional qualification in Customer Relationship Management and Sales & Marketing

Experience

• At least 5 years’ experience in general banking and 3 of which should have been handling Branch Management
• Must have experience in Sales, Personal/Business/or Retail Banking.
• Experience in Credit Analysis and administration.
• Experience in Bank operations covering Cash Management, Clearing, Accounts and Administration.