Brand & Advertising Specialist at CIC Insurance

PURPOSE:

Reporting to the Communications Manager- Brand and advertising, the role holder will support the development and execution of brand and advertising initiatives that drives brand visibility, consistency, and equity across all CIC Insurance Group business units and communication channels. This role contributes to both strategic and operational brand activities, ensuring alignment with the organization’s overall marketing objectives, while supporting internal and external brand communications.

PRIMARY RESPONSIBILITIES:

Brand Support and Strategic Alignment

• Support implementation of brand strategy and guidelines across all branches/ touchpoints.
• Monitor brand asset usage and ensure alignment with CIC brand and tone of voice.
• Collaborate in initiatives that build brand salience, equity, and positioning across internal and external audiences.
• Support internal brand engagement initiatives and brand alignment with staff across subsidiaries.

Campaign Coordination and Execution

• Support execution of 360° brand campaigns (TV, radio, digital, OOH, print).
• Coordinate production and adaptation of campaign materials across business units and subsidiaries.
• Liaise with media, creative, OOH and research agencies for campaign execution and monitoring.
• Monitor campaign performance metrics and recommend optimizations.

Creative Design and Content Production

• Design marketing and communication materials (brochures, banners, social media creatives, signage, event branding, etc.)
• Develop branded templates and ensure consistency in visual identity across the Group.
• Support creative concept development in collaboration with agencies and internal stakeholders.

Digital and Social Media Support

• Support in the adaptation and deployment of digital campaign assets for website, email, and social media.
• Coordinate with digital marketing team to ensure brand consistency across platforms.
• Contribute to design of landing pages, e-shots, and digital banners.

Vendor and Internal Coordination

• Coordinate with procurement to onboard, brief, and manage creative, OOH and media suppliers.
• Ensure timely processing of procurement documents.
• Maintain vendor quality standards and evaluate creative partner performance.

Research and Reporting

• Assist in preparing brand health reports, campaign performance summaries, and marketing dashboards.
• Collaborate in market research studies and track brand awareness metrics.

Key Skills, Knowledge, Experience and Behavioural Competencies

Academic and Professional Requirements

• Education    Bachelor’s Degree    Bachelor’s degree in Marketing, Communication, Graphic Design, or related field

 Experience Required:

 Description    Required years of experience

• Relevant experience    3 years

Skills and Competencies

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
• Strong understanding of branding principles and creative processes.
• Excellent design and visual communication skills.
• Strong project management and multitasking abilities.
• Excellent interpersonal and collaboration skills.
• Budget management and financial acumen.