Brand & Corporate Communications Manager at Caritas MFB

JOB PURPOSE

Reporting to the Head of Marketing Research & Corporate Communications, the Brand & Corporate Communications Manager is responsible for developing, implementing, and overseeing strategies that strengthen, promote, and protect the Caritas Microfinance Bank brand and corporate reputation. The role provides leadership in brand management, corporate communications, media relations, digital communications, and stakeholder engagement while ensuring consistent brand positioning across all communication channels.

KEY RESPONSIBILITIES

• Develop and manage the corporate brand architecture, positioning, and messaging framework in line with Caritas Microfinance’s strategic goals.
• Oversee media relations, press engagements, and corporate storytelling to enhance the organization’s public profile.
• Drive and supervise internal communication programmes to align employees with the organization’s culture, mission, and strategy.
• Coordinate and supervise sponsorships, CSR programmes, events, and stakeholder engagement initiatives, ensuring maximum impact and alignment with brand values.
• Ensure consistency and integrity of brand identity across all customer and stakeholder touchpoints.
• Manage and evaluate external agencies, PR partners, and ensure strict adherence to brand compliance standards.
• Monitor and analyze brand health, sentiment, and share of voice; provide insights and recommendations to management.
• Measure and report on the effectiveness of campaigns, product launches, and customer acquisition initiatives.
• Develop dashboards and performance reports to support data-driven management decision-making.
• Lead reputation management, supervise crisis communication planning, and act as a spokesperson when required.
• Supervise day-to-day operations of the Marketing, Research & Corporate
• Communications department, mentor team members, and ensure achievement of departmental KPIs.
• To perform any other duty as assigned in line with the Organizational goals and objectives.

QUALIFICATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration or related field
• CIM, CIPR, PRSK, Digital Marketing Certification or equivalent will be an added advantage.
• Excellent understanding of brand management, corporate communications, media relations and stakeholder engagement.
• Strong leadership, project management and presentation skills
• High proficiency in digital marketing analytics and Microsoft Office applications.
• Minimum 7 years' progressive experience in branding, marketing or corporate communications, 2 years of which must be in a managerial or supervisory role, preferably in banking, financial services or a highly regulated industry.
• Demonstrated experience managing integrated marketing campaigns, corporate reputation, media relations and crisis communication
• Proven experience managing external agencies, budgets and cross-functional projects
• Experience in performance reporting and use of marketing analytics tools