Vacancies at Caritas MFB

JOB PURPOSE

Reporting directly to the Head of Marketing Research & Corporate Communications, the Research & Data Analytics Officer is responsible for driving data-informed decision-making and fostering a culture of innovation across the organization. This role leads market research, data analysis, innovation initiatives, and reporting to generate actionable insights that support marketing strategy, customer segmentation, campaign effectiveness, and business growth

KEY RESPONSIBILITIES

• Conduct comprehensive market research, in-depth competitor analysis, and regular customer satisfaction studies to inform marketing strategy and business decisions.
• Design and implement advanced customer segmentation models, uncover behavioral insights, and identify emerging market trends.
• Analyze and measure the effectiveness of marketing campaigns, product launches, and customer acquisition initiatives, providing recommendations for optimization.
• Build interactive dashboards and comprehensive performance reports to support strategic decision-making by senior management.
• Generate actionable insights to influence product development, pricing strategies, and communication plans, ensuring alignment with business objectives.
• Drive innovation by researching and piloting new marketing technologies, tools, and methodologies. Support strategic planning and business growth initiatives by providing data-driven recommendations and insights to the marketing leadership team.
• To perform any other duty as assigned in line with the Organizational goals and objectives

QUALIFICATION AND EXPERIENCE REQUIREMENTS

• Bachelor's Degree in Statistics, Economics, Marketing, Data Science, Business Analytics, Finance or related field.
• Professional certification in Data Analytics, Power BI, Tableau, SQL, Google Analytics or equivalent is an added advantage.
• Strong analytical and quantitative skills
• Excellent writing and presentation skills.
• Proficiency in statistical and visualization tools.
• Minimum 3 years' experience in market research, business intelligence, customer insights or data analytics, preferably in financial services.
• Experience conducting market research, customer satisfaction surveys and competitor analysis
• Proven ability to translate data into actionable business insights
• Experience building dashboards and management reports using business intelligence tools.

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JOB PURPOSE

Reporting to the Head of Marketing Research & Corporate Communications, the Brand & Corporate Communications Manager is responsible for developing, implementing, and overseeing strategies that strengthen, promote, and protect the Caritas Microfinance Bank brand and corporate reputation. The role provides leadership in brand management, corporate communications, media relations, digital communications, and stakeholder engagement while ensuring consistent brand positioning across all communication channels.

KEY RESPONSIBILITIES

• Develop and manage the corporate brand architecture, positioning, and messaging framework in line with Caritas Microfinance’s strategic goals.
• Oversee media relations, press engagements, and corporate storytelling to enhance the organization’s public profile.
• Drive and supervise internal communication programmes to align employees with the organization’s culture, mission, and strategy.
• Coordinate and supervise sponsorships, CSR programmes, events, and stakeholder engagement initiatives, ensuring maximum impact and alignment with brand values.
• Ensure consistency and integrity of brand identity across all customer and stakeholder touchpoints.
• Manage and evaluate external agencies, PR partners, and ensure strict adherence to brand compliance standards.
• Monitor and analyze brand health, sentiment, and share of voice; provide insights and recommendations to management.
• Measure and report on the effectiveness of campaigns, product launches, and customer acquisition initiatives.
• Develop dashboards and performance reports to support data-driven management decision-making.
• Lead reputation management, supervise crisis communication planning, and act as a spokesperson when required.
• Supervise day-to-day operations of the Marketing, Research & Corporate
• Communications department, mentor team members, and ensure achievement of departmental KPIs.
• To perform any other duty as assigned in line with the Organizational goals and objectives.

QUALIFICATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration or related field
• CIM, CIPR, PRSK, Digital Marketing Certification or equivalent will be an added advantage.
• Excellent understanding of brand management, corporate communications, media relations and stakeholder engagement.
• Strong leadership, project management and presentation skills
• High proficiency in digital marketing analytics and Microsoft Office applications.
• Minimum 7 years' progressive experience in branding, marketing or corporate communications, 2 years of which must be in a managerial or supervisory role, preferably in banking, financial services or a highly regulated industry.
• Demonstrated experience managing integrated marketing campaigns, corporate reputation, media relations and crisis communication
• Proven experience managing external agencies, budgets and cross-functional projects
• Experience in performance reporting and use of marketing analytics tools