Brand Manager at Frank Management Consult Ltd

KEY RESPONSIBILITIES

• Take Brand ownership and provide the vision, mission, goals, and strategies to match up to expectations.
• Managing product life cycle including demand forecasting and minimizing residuals
• Translate Brand Strategies into brand plans, brand positioning, and go-to-market strategies.
• Implementing the Annual brand strategy and plan with a focus on growing the brand.
• Translating output from insights programs with actionable plans that build on achieving the brand objectives.
• Develop product innovative solutions with a clear understanding of consumer needs
• Creating a brand plan and strategy and ensuring all product marketing and activities align with the brand goals.
• Preparing campaign budgets
• Recommending and implementing a pricing strategy
• Creating and ensuring brand message results in increased sales and brand loyalty
• Tracking and evaluating NPD performance versus pre-defined launch KPIs to take appropriate action.
• Monitor Market trends, consumer research, and competitor activities to identify key issues and opportunities.

MINIMUM QUALIFICATIONS

• Degree in Business Administration or a related field.
• A master’s degree will be an added advantage
• Minimum 8 years of experience in an FMCG/manufacturing setup, 3 out of which in brand development/ management. Personal care/hygiene is highly preferred