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Frank Management Consult Ltd is an international management consulting agency. We work with major companies, raising their performance, driving their strategies and enhancing their productivity.
JOB PURPOSE
The main purpose of the role is to drive the brand strategy behind trade and consumer marketing initiatives to achieve Business Revenue and EBITDA Goals. In addition, the role aims at protecting, growing, and building the brand by managing demand for the brand to achieve budgeted volume, market share, and profit objectives.
About the Role
The job holder works closely with the sales and marketing teams in providing leadership in planning and implementation of brand strategy laddering up to the higher business strategy. The brand manager is responsible for overseeing the development and execution of a brand's marketing strategy.
The role involves high stakeholder engagement including the sales team to ensure full execution of field activities in line with brand strategies;
Key Responsibilities
Competences Required
Personality, Traits and Attributes
Desired Qualifications and Experience
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