Brand Manager (Re-advertisement) at Kenafric Industries

Job Summary/Objective:
The Brand Manager at Kenafric Industries Limited will oversee the development and execution of marketing strategies to enhance the brand's presence and drive growth. The role is responsible for ensuring the brand's alignment with market trends, consumer needs, and corporate objectives.
Responsibilities and Duties:

• Develop and implement comprehensive brand strategies that align with company goals. Plan and execute successful Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns.
• Collaborate with the product development team to ensure brand consistency across products. Conduct market research to identify consumer trends, competitive analysis, and opportunities. Manage digital marketing efforts, including social media, content marketing, SEO, PPC, and online advertising.
• Monitor brand performance through key performance indicators (KPIs) and metrics.
• Coordinate with internal departments and external agencies to maintain cohesive brand communication.
• Oversee the creation and distribution of marketing materials.
• Manage the brand's budget and resource allocation effectively.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
• 3 to 5+ years of experience in brand management, marketing, or a related role, preferably in the FMCG or confectionery industry.
• Proven track record in planning and executing ATL and BTL marketing campaigns.
• Strong knowledge of digital marketing, including social media, content marketing, SEO, PPC, and online advertising.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Proficiency in marketing automation tools and CRM software.
• Interested applicants can apply through the link below. Shortlisting on a rolling basis