Brand Marketing Executive (Retail) – Nairobi at Summit Recruitment and Search

This role is responsible for translating business goals into compelling brand storytelling and personally executing high-quality content across multiple channels, while safeguarding and elevating brand integrity.

Key Responsibilities:

• Translate business objectives (sales targets, launches, growth priorities) into clear content strategies, themes, and campaigns.
• Develop and manage a structured marketing and content calendar aligned with commercial goals, seasonal moments, and brand priorities.
• Independently conceptualize, create, and publish on-brand written, visual, and video content across social and digital platforms (e.g., Instagram, TikTok, LinkedIn).
• Maintain a consistent brand voice, visual language, and premium aesthetic across all content and touchpoints.
• Create intermediate-level visual assets, including social posts, stories, simple layouts, presentations, and campaign materials.
• Provide creative direction by developing moodboards, shot lists, and briefs, and coordinating photo/video shoots and freelancers.
• Identify and manage influencer, PR, and partnership opportunities, including gifting, collaborations, launches, and events.
• Track and analyze content and campaign performance, extract insights, and refine strategy based on data, trends, and brand objectives.

Key Qualifications:

• Bachelor’s degree in Marketing, Communications, Fashion & Design, or a related field.
• Proven experience in brand content, marketing, or storytelling roles within fashion, lifestyle, or premium consumer brands.
• Excellent writing, storytelling, and visual communication skills with strong attention to detail.
• Proficiency in graphic design and content creation tools and ability to edit photo/video for social platforms.
• High level of self-direction, accountability, and familiarity with social media platforms, content scheduling, analytics, and emerging AI-powered marketing or design tools.