Brand/Product Activator at Janta Kenya

Key Responsibilities

Foundation

• Understand our products fully (their features; benefits; pricing and market competitiveness)
• Report to and work under our key distributor on a daily basis
• Map out routes and towns within the Kitale region under the distributor’s coverage
• Form relationships with the distributor’s sales team
• Understand the distributor’s way of working (minimum order quantities, pricing, order taking)

Activation

• Travel to customers daily across all the routes of the distributor in and around Kitale
• Familiarize customers with our products using physical samples and demonstrations
• Build a strong awareness of our brands amongst customers
• Build availability awareness (“always available at the distributor”)

Sales and after-sales

• Circulate physical copies of the distributor’s price lists for our products to all customers
• For new stockists:
• Encourage listing of our fast-moving products

For existing stockiest:

• Encourage repeat sales for any of our products already bought
• Convince customers to stock a wider range of our products
• Ensure products are visible to the end-customer on shelves or grills
• Provide marketing support such as Stallion display boards and Jikokoa stickers
• Proactively deal with any after-sales issues such as warranty registration and quality
• Ensure that the distributor has adequate stocks of our products across all their stores

Skill & Experience

• Must have done activations before minimum of 6 months
• MUST BE CURRENTLY RESIDING IN KITALE