Business Development Executive at Lesaffre

Market Knowledge:

• Establish a data base of clients and potential clients: Craft Bakeries & Industrial Accounts
• Get to know the potential of each of the 2 segments and the main competitors market shares
• Sell directly to the identified accounts, provide support for thedistributors sales forces and evaluate their performance
• Visit yeast and ingredients users regularly to identify needs and any potential problems.
• Identify new bakeries opening and anticipate their needs
• Competitive intelligence: know the competitor products, their prices and identify new products.
• Master the technical characteristics of Lesaffre product range in collaboration with our Area Master Baker.

Commercial Development:

• Participate in building a better market readability and a good commercial responsiveness
• Identify the customers technical support needs, share them to the area manager and to the Master Baker, and follow up the evolution of assistance missions
• Reach the targets defined with the Area Manager and share the challenges faced
• Use the sales support tools to upgrade your sales approach
• Canvass every day the new bakeries and share the digits
• Direct the new customers to the right products, capable of providing the best service
• Guarantee Lesaffre products quality image on your market
• Report & Follow-up the clients claims and make sure to deliver a reply within a reasonable time frame.

Reporting:

• Share weekly visit checklist and establish a formal monthly report
• Regularly update data base on the CRM software

Qualifications

• With a business background, you have field experience as a commercial supervisor or zone manager for at least 5 years.
• Knowledge of the BtoB Bakery segment (Craft and industrials)
• Autonomy and able to work at distance
• Transparency and integrity
• Human relation skills, diplomacy, good listener, field person
• Ability to analyse and summarise
• Toughness, taste for challenge and negotiation
• English / Swahili languages