Business Development Officer at Madison Asset Management Services Limited (Madison Asset)

Qualifications and Experience

• A Bachelor’s degree in business management; preference will be given to MBA degree holders with specialization in marketing or strategic management.
• Professional qualification in marketing will be an added advantage.
• Considerable knowledge of the life assurance industry.
• Several years of experience in sales and marketing were gained preferably in the life assurance industry.
• Analytical capability, especially in the preparation of product and market strategies.

Key Responsibilities

Key responsibilities for the position are:

• Regular review and analysis of the ordinary life assurance market in Kenya.
• Review and report on Ordinary Life Business Unit strategy implementation.
• Market segmentation and product distribution structure.
• Pursuit of market development opportunities.
• Formulation of product and market development strategies.
• Participate and report on the process of Company strategy implementation.
• Building partnerships with businesses, institutions, and professional associations.
• Participate in the design and implementation of product promotion and advertising activities.

Qualified candidates are requested to forward their Cvs to the Human Resources Manager at:hr_recruitment@madison.co.ke on email not later than Friday 18th February 2022.