Business & Marketing Analyst (Equity Afia) at Equity Bank Kenya

Position Overview:

Reporting to the Managing Director, the Business & Marketing Analyst will provide analytical information and insights into the business and market dynamics to support and inform overall strategic business decisions in a timely and accurate manner.

Key Responsibilities:

• Collects, analyzes and interprets data across the business units to aid team members and leadership in making sound and informed decisions.
• Analyse key business indicators such as employer service utilization, patient demographics.
• Analyse key business trends such as revenue trends, disease trends.
•  Develop and review tools and reporting templates for data collection to ensure validity.
• Perform and prepare market intelligence reports, including competitor, industry data trends and opportunities.
• Analyze data to provide insights into market dynamics and potential business strategies.
• Develop tools for data extraction for business intelligence.
• Create visually appealing and comprehensive presentations for the MD, Business and other stakeholders.
•  Implement data quality assurance measures to ensure accuracy and reliability.
• Communicate effectively with team members and executives to gather information and insights.
• Collaborate with Partner Government Agencies, cross-functional teams to align market analytics with overall business strategy.
• Analyse user training needs/gaps and develop training content where applicable.
• Coach and mentor staff for capacity building.

Qualifications:

•  Bsc In Statistics/Mathematics or Actuarial Sciences.
• At least 4 years' work experience in a similar role within a busy organization.
• Research analysis experience.
• IT competency especially in data analysis will be preferred. 
• Demonstrates high degree of professional competence, high levels of accountability, Critical thinker and attention to details.
• Excellent communication skills, with the ability to present complex information in a clear and compelling manner to both technical and non-technical stakeholders.
• Strong problem-solving skills and the ability to think analytically, with a keen attention to detail.
•  A passion for innovation, staying ahead of industry trends, and leveraging data to drive continuous improvement.