Campaign Coordinator at Burhani Engineers Ltd

Job Purpose:

Responsible for generating outbound sales opportunities by identifying and creating potential leads through research and market analysis. The primary purpose of this role is to support the inside sales team by ensuring a consistent flow of sales opportunities, optimizing lead generation processes, and enhancing overall sales performance. 

Outbound Sales Opportunities: 

• Proactively identify potential leads and sales opportunities through outbound efforts, including cold calling, email outreach, and social media engagement. 
• Tailor sales messaging and strategies to engage leads and prospects effectively. 
• Qualify leads and categorize them based on their potential and readiness for further engagement. 

Lead Generation: 

• Conduct market research and analysis to identify new leads and prospects in the target market. 
• Utilize various lead generation techniques, such as online research, networking, and industry events, to create a pipeline of potential sales opportunities. 

Lead Qualification: 

• Assess leads to determine their level of interest, budget, and potential as clients. 
• Use predefined criteria to qualify leads and categorize them as hot, warm, or cold. 
• Prioritize high-potential leads for immediate follow-up and engagement. 
• Document lead qualifications and update the CRM system accordingly. 
• Collaborate with the Campaign Coordinator to ensure a seamless transition from lead qualification to lead nurturing. 

Coordination with Inside Sales: 

• Work closely with the inside sales team to align lead generation efforts with their engagement strategies and sales goals. 
• Share insights and feedback from lead generation efforts to help inside sales team members tailor their approaches effectively. 

Sales Workflow Optimization: 

• Continuously evaluate the lead generation process and strategies to identify areas for improvement and efficiency enhancement. 
• Implement changes and optimizations to enhance the overall workflow and increase the volume of sales opportunities. 

Reporting: 

• Provide regular reports on the effectiveness of lead generation efforts, including metrics such as lead conversion rates, engagement rates, and lead quality assessments. 

Professional Development: 

• Stay informed about the latest lead generation techniques, tools, and best practices to continually improve lead generation performance 

Qualifications

• Bachelor’s Degree in Marketing or related field 
• Sales Experience: Proven experience in a lead generation or sales role, with a track record of successfully creating and nurturing sales opportunities. 
• Market Knowledge: Understanding of the industry, target market, and competitive landscape to identify and engage potential leads effectively. 
• Communication Skills: Excellent verbal and written communication skills for engaging leads and prospects in a compelling and professional manner. 
• CRM Proficiency: Familiarity with CRM applications and tools to manage lead data and track lead interactions. 
• Research Skills: Strong research and analysis skills to identify potential leads and market trends. 
• Sales Strategy: Ability to develop and execute effective lead generation strategies, tailoring approaches to target different types of leads. 
• Analytical Skills: Capability to analyze lead data and conversion metrics to assess the effectiveness of lead generation efforts. 
• Adaptability: Flexibility to adjust lead generation strategies in response to changing market conditions and lead behavior. 
• Goal-Oriented: Driven to achieve lead generation targets and contribute to the organization's overall sales goals. 
• Team Collaboration: Willingness to work collaboratively with the inside sales team to align strategies and maximize sales opportunities. 
• Continuous Learning: Commitment to ongoing professional development and staying updated on lead generation trends and tools. 
• Team Collaboration: Ability to work collaboratively with other team members and departments to ensure efficient order processing and issue resolution. 
• Adaptability: Flexibility to handle varying workloads and adapt to changing circumstances and client demands. 
• Technology Proficiency: Familiarity with customer relationship management (CRM) software and other relevant tools used for transaction processing and client communication. 
• Client Relationship Building: The capability to build and maintain positive relationships with clients, ensuring client satisfaction and repeat business. 
• Stress Management: Ability to handle pressure and maintain composure during peak workload situations. 
• Client Documentation: Proficiency in maintaining accurate client records, including transaction history, inquiries, and issue resolutions.