Channel and Trade Marketing Manager at The Coca-Cola Company

Key Purpose Statement 

The role will contribute to CCBA vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Key Duties & Responsibilities    

• Develop and execute Channel and Trade Marketing Plans in the country.
• Deliver superior brand activation, shopper and channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution
• Develop trade marketing tools and equipment to support sales teams by category by region
• Execute short and long term revenue growth strategies for local customers.
• Build capability with field sales force. Provide leadership, coaching and capability development programs.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Develop Key Customer Service Drivers to enable revenue growth and margin expansion
• Align Market Development KPI's and support execution by sales teams
• Support Digitalisation agenda including CIC, E Commerce and Omnichannel Strategy
• Align with the AOU on OBM messaging development for the respective channels targeting the right shoppers and consumers.
• Analyze, evaluate and communicate the category performance across channels and customers
• Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel

Skills, Experience & Education    

Education

• Bachelor's Degree in Finance, Economics, Business Administration or equivalent
• Post Graduate Qualification in Marketing will be an added advantage

Experience

• 8 to 12 years relevant and hands on experience in developing and implementing marketing strategies at a senior level.
• Experience in an FMCG or fast paced environment will be an added advantage