Channel Assistant - Tier III Modern Trade Outlets at Kapa Oil

ROLE AND CONTEXT

OBJECTIVES:

• Seeking a dynamic channel manager to drive Tier III modern trade growth in emerging markets.

QUALIFICATIONS

• Bachelor's degree in Business, marketing, or related field.
• Proficient in MS Office.
• Knowledge of sales tools.
• Strong communication, negotiation, and relationship-building skills
• Adaptable and effective in fast-paced environments.

EXPERIENCE

• 2-4 years in modem trade sales, ideally in FMCG or retail.
• Familiar with Kenya's Tier III retail landscape. Experience leading field sales teams.

RELATIONSHIPS & ROLES: Internal/External Co-operation:

• Ability to sale Strategy & Execution Team Leader
• Ability to manage Retail & Distributor Engagements.
• Ability to monitor Performance..
• Ability to conduct market analysis.
• Promotional Planning
• Ability to manage negotiations & trading Terms
• Reports To
• Modern trade manager

KEY OUTPUTS / TASKS

• Drive growth in Tier III supermarkets through targeted sales strategies.
• Lead and motivate field sales teams to meet distribution, visibility, and revenue goals.
• Build and manage strong relationships with key retailers and distributors.
• Monitor sales performance and KPIs; report insights and recommend actions.
• Conduct regular market visits and competitor analysis to guide strategy.
• Plan and execute promotions, in-store activations, and product launches.
• Support negotiations of trading terms, JBPS, and commercial agreements with key accounts.
• Identify new Tier III outlets to expand market coverage.
• Ensure timely execution of trade marketing initiatives at store level.
• Collaborate with supply chain to maintain optimal stock levels in-store.
• Track competitor pricing and recommend adjustments to stay competitive.
• Support training and on boarding of new sales representatives.
• Ensure compliance with brand guidelines and planogram execution.
• Gather field intelligence to inform product and route-to-market improvements.