College Marketing Manager at Hillside College

Hillside college seeks to recruit results-oriented and self-driven experienced professional to join our team for the position below:

MARKETING OFFICER

The jobholder will be responsible for coordination of the Institute’s marketing campaigns and student’s enrollment drives.

KEY RESPONSIBILITIES

• Formulate and execute of marketing plans in liaison with the Chief executive/administrator.
• Timely development, processing and distribution of marketing materials such as brochures, flyers, posters and
• Generating live leads and making follow ups to be able to convert them into business
• Oversee creation of advertisement and marketing materials to promote the college
• Recruit and empower sales personnel/agents and participate in evaluation of marketing activities to measure its effectiveness.
• Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure targeted enrollment.
• Prepare monthly marketing reports on all marketing activities that have been implemented and develop continuous improvement strategy.
• Prepare marketing budgets.
• Develop and implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the KIM Brand.
• Plan and execute marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future –marketing activities.

KEY COMPETENCIES

• Degree/Diploma in Marketing
• Two years’ experience in a similar role
• Thorough networks in the media fraternity