Commercial Lead (B2B Sales) - Kenya at Achyutam

Responsibilities

• Develop and execute sales and go-to-market strategies for the Kenyan market.
• Identify target companies, conduct market research, and build prospect databases.
• Generate leads through direct outreach, networking, and business development activities.
• Build relationships with senior decision-makers, including MDs, CFOs, COOs, and Heads of IT.
• Manage the complete sales cycle, including client meetings, requirement gathering, product demonstrations, proposals, negotiations, and deal closures.
• Follow up on existing leads and business opportunities to convert them into customers.
• Develop relationships with ERP partners, system integrators, and other business referral partners.
• Maintain accurate sales records, pipeline updates, and follow-up activities in the CRM.
• Gather market feedback and improve sales pitches, communication, and customer engagement strategies.
• Work independently to achieve sales targets and expand the company's presence in Kenya.

Candidate Requirements

• 2-7 years of proven experience in B2B sales and business development.
• Experience in enterprise software, ERP, SaaS, industrial equipment, automation, or other technical B2B products.
• Demonstrated ability to independently manage and close sales deals.
• Experience engaging with senior-level business stakeholders.
• Good understanding of sales pipelines, prospecting, negotiation, and client relationship management.
• Strong communication, presentation, research, and negotiation skills.
• Ability to understand technical products and explain their business value to clients.
• Self-motivated, proactive, and comfortable working in a start-up environment with minimal supervision.
• Proficiency in CRM tools, spreadsheets, and business research tools.
• Must be based in Nairobi, Kenya, and willing to travel for client meetings.

Preferred Profile

• Experience working with ERP vendors, software companies, system integrators, enterprise telecom sales, B2B SaaS businesses, or industrial automation companies.
• Ability to use AI tools for market research, prospecting, and sales communication.