Communication Officer – Digital Marketing at Equity Bank Kenya

Job Purpose

The holder of this role will be part of a team that develops and integrates digital content marketing strategies. The duties of the role will include planning and managing of digital marketing campaigns that promote the company's brand, products, and services.

Key Responsibilities & Accountabilities

1. Interface with Business and create digital campaigns and strategy to support product uptake
2. Coordination of end-to-end execution of digital marketing projections and campaigns including ideation, creation of collaterals, distribution of collaterals in various online media
3. Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders
4. Measure and report performance of all digital marketing campaigns and assess against goals (KPIs and ROI) and share impact analysis reports
5. Coordinate with agency and digital media buy experts to improve marketing results.
6. Grow the brand’s influence on the online space while also increasing brand loyalty and awareness.
7. Drive traffic and business growth through digital and social media platforms
8. Coordinate online lead generation activities & campaigns
9. Plan and execute all web, SEO, email marketing, social media and display campaigns
10. Drive organic growth of websites through SEO and pay per click campaigns and evaluate important metrics that affect our website traffic, service quotas, and target audience
11. Identify trends and insights, and optimize spend and performance based on the insights
12. Research on emerging online marketing including mobile, social media, and other digital channels
13. Coordinate the design, build and maintain our social media presence
14. Contribute to social media engagement and brand awareness campaigns
15. Creation and execution of email based marketing campaigns
16. Prepare accurate reports on our marketing campaign’s overall performance.
17. Qualifications, Knowledge and Experience
18. Degree in communications, marketing or relevant field
19. 3 years’ experience in a similar role
20. In-depth knowledge of various social media platforms, best practices, and website analytics.
21. Training and certification in digital marketing is an added advantage

Qualities

1. Passion for brand building and creativity are very important attributes for this role
2. Ability to manage multiple projects in a fast-paced, deadline-driven environment
3. The candidate must have the discipline in execution and follow up of campaigns to achieve desired results
4. Strong skills in online marketing, branding, social media marketing and copy writing are essential for the role