Communications and PR Consultant at Ital Global

• As a Communications and PR Consultant, you will be responsible for developing and implementing effective communication strategies, plans to enhance brand reputation, drive business growth, and maintain strong relationships with stakeholders. I additional to that, you shall be responsible for enhancing our client's reputation and image through effective communication strategies and targeted public relations efforts.

About the Client:

• Our client is a leading and busy Events Planning and Management Company based in Nairobi and has resources and equipment to bring events from mere ideas to reality. The firm is involved in every aspect of planning, management and execution letting their clients focus on their core business.

Key Responsibilities and Duties

• Prepare content for internal and external business purposes
• Develop and implement strategies for brand marketing
• Update the company’s approach to social media and other online platforms
• Work with company’s sales and marketing team to develop creative strategies or solutions
• Develop and execute a strategic communication plan to enhance the company's brand image and reputation
• Create engaging content for various channels, including press releases, articles, blogposts, social media posts, and website content
• Manage and maintain positive relationships with media contacts, key stakeholders to and maximize brand exposure
• Develop and manage internal communication strategies to ensure consistent messaging and alignment across all departments
• Plan and coordinate media events, press conferences, and product launches successfully
• Monitor media coverage and social media conversations to for relevant and appropriate action
• Collaborate with cross-functional teams to provide communication support for various initiatives, such as product launches, corporate announcements, and crisis management
• Manage the company's social media presence, including content creation, community management, and monitoring of social media channels
• Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement
• Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market
• Any other duties as assigned pertaining the role

Qualifications and Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field
• Proven experience & Demonstrated success in developing and executing integrated communication strategies across multiple channels
• Proven work experience as a PR & Communications Manager or PR Consultant in relevant industry
• Strong portfolio showcasing excellent written and verbal communication skills, including press releases, articles, and social media content
• Proficiency in using communication and collaboration tools, such as Microsoft Office
• Suite, project management software, CRM, analytical tools and social media management tools
• Knowledge of SEO principles and best practices in content optimization for search engines is a plus
• Professional certifications are an added advantage

Key Competencies

• Outstanding written and verbal communication skills
• In-depth understanding of events, corporate and media relations and experience in building and maintaining relationships with key stakeholders
• Proficient in social media management
• Ability to manage multiple projects simultaneously
• Exceptional organizational and project management skills
• Strong interpersonal skills
• Proficient in using Microsoft office, CRM and analytics tools
• Strong crisis communication management skills
• High Integrity