Communications Lead at WomenLift Health

Responsibilities And Tasks

• Create and execute an integrated content strategy for WomenLift Health across platforms, that supports the organization’s objectives and drives engagement with key audiences.
• Conceptualize and produce content across website, social media platforms, email newsletters, and branded content. Ensure it is on message, differentiated and resonates with target audiences.
• Collaborate with country/regional counterparts as the program rolls out geographically to optimize contextual impact while telling a consistent and compelling global narrative.
• Create assets (videos, blogs, articles, etc.) that engage and inspire audiences to act.
• Identify and facilitate new content opportunities, exploring ways to repurpose existing content in the WomenLift Health repository to position the brand’s thought leadership.
• Generate fresh, creative ideas for initiatives and campaigns across channels, and work with cross regional teams and agency to execute on them.
• Drive participation in WomenLift Health-hosted events through creative content and promotional strategies.
• Proactively support in pitching story ideas, including op-eds and interviews, to media and ensure coverage.
• Translate relevant trends/news and develop responses that are authentic and appropriate for WomenLift Health, advancing an overall communications strategy.
• Manage freelance writers and editors, as well as video content producers, and assign prioritized content projects.
• Review the quality of team members’ content to ensure it aligns with the WomenLift Health brand/tone-of-voice and messaging.
• Bring a strong data analytics capability and Monitoring, Evaluation and Learning (MEL) commitment to the work to help inform and adjust the strategy, as needed.
• Set short- and long-term goals and measure effectiveness of the content on a monthly, quarterly and yearly basis.
• Incorporate Search Engine Optimization (SEO) best practices in all content.

Education, Experience, Knowledge, Skills And Ability

• Bachelor's degree, master's degree preferred in communications, public relations, journalism or other related field.
• 10+ years of full-time editorial/social media experience, preferably in an area related to gender equality, women’s leadership and/or global health.
• Strong analytical skillset and ability to make data-driven decisions.
• A highly strategic and innovative leader who is self-motivated and seeks and identifies opportunities to advance WomenLift Health’s goals.
• Ability to manage through ambiguity, establish process and structure to help the team operate more effectively and efficiently.
• Superb writing and editing skills with rigorous attention to detail.
• Excellent project management skills
• Thorough command of social analytics and related tools.
• Highly organized and a critical, creative thinker under pressure.
• Proactive, self-starter able to work independently.
• An ability to cultivate team members and effectively collaborate with team members and external partners.
• Experience with SEO and paid content strategies.
• Proven ability to thrive in an entrepreneurial environment that requires initiative, flexibility, ingenuity, resilience and commitment.
• May require up to 15% travel

Valued And Non-Essential Education, Experience, Knowledge, Skills And Ability

• Additional languages are a plus but not required.