Consultancy – Sales and Marketing Expert at Palladium International

Primary Duties and Responsibilities: 

• Support D&N management develop and implement marketing strategies to generate sales, reviewand revise existing D&N ’s sales and marketing plans, advising the management and promoting the company's existing brands.
• In consultation with D&N staff, develop marketing structures, roles, processes, and forecasting plans for next two financial years to catalyze the company achieve its sales and marketing goals.
• Develop marketing drives\campaigns aimed at increasing visibility for D&N brands especially on the general trade.
• Conduct capacity sales and marketing gaps assessment and training to D&N sales team including merchandisers/distributors.
• Support D&N management in recruitment and training of new sales and marketing officers
• Document and discuss with the D&N management key recommendations, tips, or strategies for future improvements.
• Provide advisory on building and maintaining relationships with customers.

Deliverables:

• Inception report providing the proposed framework of support to D&N.
• Technical deliverables; Comprehensive D&N sales and marketing strategy.
• Strategy implementations support report (Some level of effort will be towards initial roll-out of strategy implementations).
• End of assignment report. 
• Level of Effort and Reporting:
• Up to 21 days over a period of 3 months (1st March – 30th May 2025). The assignment is anticipated to start in March 2025.

Required Qualifications:

• Bachelor's degree in commerce, marketing, Business management or in any other related field is preferred
• Substantive experience working in marketing and business development.
• Demonstrated experience in designing marketing and sales strategies for different business models including digital marketing.
• Strong interpersonal skills and proven ability to develop and maintain effective working relationships across teams and organisations.
• Experience working with small and growing companies (SGBs) operating in the informal sector is an added advantage.
• Demonstrated experience working in value chain development and especially in Kenya or Sub-Saharan Africa context will be an added advantage.
• Prior experience working as a marketing consultant in fast moving consumer goods (FMCG) will be an added advantage.
• Innovative and collaborative