Content Editor at Greenpeace

Purpose of the job

The Content Editor aligns Greenpeace’s multi-channel communications output with strategic goals as outlined by the Global Programme Goals. By working closely with an international network of communications hubs, the Editor helps maintain a 24/7 news desk to respond to inquiries and distribute content across all of Greenpeace International’s channels. 

The Editor amplifies the reach and impact of Greenpeace content by selectively distributing national and international stories to global audiences; connecting organisational projects, events and environmental stories to reflect the global nature of ecological work and impacts; responding to breaking news of regional significance; actively monitoring, engaging in traditional and digital media; managing a global output  calendar with the Managing Editor; and providing strategic support to priority NROs and projects. 

The role also supports social media output from ships, and large-scale rapid response in the region.

What your duties will be (in a nutshell):

Drawing on material mostly produced by Greenpeace’s national regional offices (NROs), you will extend the reach and impact of campaigns by curating and repackaging content for use across Greenpeace International’s digital platforms. You will also provide expertise and creativity to support NROs, campaign projects and allies to amplify their message — by identifying news and story angles and co-creating impactful communications plans and output. You will handle external and internal inquiries, actively supervise and engage traditional and social media, help run a global comms planning calendar, and respond to disruptive external events and organisational risks. You will keep up-to-date with trends and share knowledge with colleagues across the Greenpeace network.

Playing an important role in ensuring the health of our digital channels, you’ll work collaboratively to guide best practice and encourage the wider team to maintain a winning digital presence. 

Requirements

Skills and Qualifications

• Significant (5+ years) professional experience in PR, a press office, agency or another media-driven environment 

• A track record of achieving success in traditional and social media-driven campaigns or initiatives  
• In-depth knowledge of international news media operations and distribution.
• Deep familiarity with Internet culture along with active participation in at least three different social media platforms 
• Demonstrated skills in generating online sign-ups and digital marketing 

• Understanding of media monitoring and social media analytics tools 
and monitoring platforms 

• Exposure to, and  understanding of, the different cultures, languages, and customs of 
people in the region 
• A commitment to our principles of equity, diversity, and inclusion and appreciation of how to live these through our communication. 
• Ability to multitask and engage online communities across multiple 
networks at the same time 


Main responsibilities

Content coordination and strategic input 

Work closely with Managing Editor, National Regional Organisations, other communications Hubs and global campaign projects on a daily basis to leverage a mix of traditional, in-house and digital media platforms to distribute relevant content globally, both proactive and reactive. Give input on strategies for promoting content and engaging global supporters. Suggest content, provide insight on which story angles and platforms will be most effective, and advise campaign projects on forthcoming opportunities and help generate ideas for strategic new content. Produce, curate, edit, proofread, and aggregate content and commission translations where appropriate.

Identify and implement projects to engage with new audiences in creative ways, in order to support global programme priorities.

Knowledge of media and technology 

Stay abreast of new and developing communication technologies in order to ensure that Greenpeace is poised to capitalize on new platforms as they emerge. Maintain a strong understanding and up-to-date knowledge of the digital media landscape in the region and globally.

Contribute to the building, design and content delivery of Greenpeace’s engagement platforms. Create guidelines and implement new digital solutions to optimise Greenpeace workflows.    

Relationship building and networking

Build relationships with internal stakeholders in NROs and GPI to facilitate strong global projects. Uphold relationships with key media influencers. Attend relevant meetings & conferences to network, spot trends and innovation, and maximize these for the benefit of the organization.

Media Monitoring and analytics tracking 

Maintain real-time monitoring across relevant communications streams (traditional and digital media) in the region to identify opportunities for reactive media relations and campaigning, as well as Greenpeace’s impact on relevant public conversations. Identify gaps on global priorities and support project teams on monitoring media, providing insights on how campaigns are doing and what can be improved.

Work with the Global Insights team to analyse GPI’s digital channels’ performances and report to the global team and wider organization. 

Identify opportunities and areas of improvement based on benchmarking, new trends and organization priorities.

Responsive communication and rapid response 

Scan external events or incidents that offer opportunities for the organisation and/or reputational threats to the organization, as directed by the Managing Editor. Provide assistance to National Regional Organisations with ship visits/planning and responsive communications strategy as requested. 

Protocols and standards 

Contributes to the development of policies and positions that support high quality communications output as set in the Global Engagement Plan; facilitate communities of practices  in the region and update and ensure editorial guidelines are adhered to. Prioritise equity, diversity and inclusion within our work.

Writing, editing and pitching

Prepare and/or edit features, blogs, press materials, visual materials and social media content. Identify opportunities to further campaign, NRO, and global programme goals with editorial output and multimedia content. Match topics to authors to deploy the varied expertise across NROs and GPI to create impactful content experiences that amplify global priorities.

Social Media and Community Management

Maintain GPI’s social channels with current campaigns and global priorities and ensure engaging community management.

Contact information

This is an exciting position in a dispersed team operating in a dynamic context internally and externally. You will need to be a flexible and organised self-starter with the ability to work from home. It is a role for someone who is passionate about news, storytelling and working with others to engage audiences and drive social change.