Coordinator, Demand Creation-Media at Excel Wise Consultants Limited

DESCRIPTION

Overall purpose

The role holder will be responsible for:

• Co-creation of integrated (ATL & digital) media strategy and plans on initiatives that deliver to FoodFiti brand objectives for the Vegetables for All project. 
• Management and supervision of day-to-day media agency outputs (including digital content creation) to ensure implementation is strategically and creatively on target, delivered on time and on budget.

Tasks and responsibilities 

• Manage media Agency to launch the FoodFiti brand in Kenya in 2024 and supports the brand through Year 4 - Year 5 (first quarter) with vegetable production seasons in all intervention counties. 
• Launches the brand in Nairobi Central and Lower Eastern (Nairobi, Kiambu, Machakos, Nakuru and Mombasa). 
• Balance the need to increase brand awareness and drive consideration messages simultaneously (via different creatives running during the same campaign period).
• Undertake management of media planning for the entire campaign period; engage in media buying and ensure a high return on investment for the FoodFiti campaign i.e.negotiating on behalf of the organization with suppliers and the media agencies.
• Oversee monitoring strategy and analysis in order to suggest improvements that will optimize the campaign. 
• Oversee integrated media buying across channels, reporting, optimization, and analysis is done in line with pre-approved strategy.
• Responsible for keeping up with the dynamic trends and benchmarks in the media industry through continuous research and training and provide quarterly presentation on media and industry trends.
• Post-campaign analysis reporting including conducting of compliance & proof of flight reports (daily, weekly, monthly, post campaign) Monthly performance reports – media effectiveness vs campaign objectives - Budget management report - What worked, what didn’t - Review of target audience response to campaign - Learnings/implications for full launch.
• Offer insights and reports on audience reach.
• Recommend optimizations on media spend and suggest any strategic and tactical changes on the various media channels based on various criteria (cost effectiveness vs reach)
• Give input into the creative development process as the channel custodian on what works aligned to the media strategy.

Key Organizational Relationships

• Reports to the Marketing Advisor, Kenya
• Managing Media, Advertising and monitoring Agencies, or partners 
• Close collaboration with the Project Manager, Regional Project Coordinators and Communications Manager Vegetables for All project
• Close collaboration with technical staff in the global and local Consumer Demand Generation team
• Liaises closely with Country Programme, Organization’s Policy and External Relations

JOB REQUIREMENTS

Competencies

• Proficiency in Microsoft Office (Word, Excel, Power Point, Outlook, etc.)
• Highly developed numeric skills required for this role.
• Excellent communication (written and oral) skills including ability to express complex media jargon in simple terms, translate technical documents for more general audiences.
• Strong negotiation skills.
• Good analytical and strategic thinking skills.
• Attention to detail and ability to work under pressure.
• Ability to establish and maintain effective working relationships, strong team oriented and flexible.
• Should be a quick and efficient decision maker. 
• Keen to take initiative where appropriate.
• Accountability and responsiveness within areas of responsibility.
• Ability to work effectively, both independently, collaboratively across stakeholders and as part of a team.
• High level of professionalism and integrity.

Experience

• MUST HAVE Proven experience in integrated Media managing budgets upwards of Ksh. 50M
• MUST BE HIGHLY COMPETENT in analyzing and interpreting technical reports (media coverage reports, consumer insight reports) & monitoring data to develop or revise activities and prepare recommendations.
• Proficiency in overseeing media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for the Foodfiti campaign.
• Should be able to work well under pressure and tight deadlines.
• Excellent communication skills, notably working with diverse and collaborative teams.
• High level of professionalism and integrity
• Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently. 
• Strong influencer with high level stakeholder management and engagement to seek approvals for integrated media strategy and plans.
• Budget management including assistance in allocation of monthly budgets, and financial reconciliation on a weekly, monthly, and quarterly basis.

Education

• Must have relevant technical / professional qualifications - A bachelor’s degree in marketing or related degree.
• Marketing professional certification – will be an added advantage.

Other requirements

• Honest, ethical, and committed
• Excellent communications skills (both verbal and written) is required.
• Strong organizational skills, attention to detail, and ability to follow-up.
• Demonstrated ability to multitask.
• Team player, but with ability to work independently without close supervision