Creative and Analytics Officer at Adept Systems

Key Duties/ Responsibilities

• Develop and execute compelling creative content across various platforms, including social media, websites, email campaigns, and digital ads.
• Collaborate with the marketing team to create visually stunning graphics, videos, and other multimedia assets that align with our brand identity.
• Lead brainstorming sessions to generate innovative ideas for campaigns, promotions, and brand initiatives.
• Manage the end-to-end creative process, from concept development to final production, ensuring all materials are delivered on time and to the highest standard.
• Collect, clean, and analyse data from various sources (e.g., foot traffic, sales, customer feedback) to inform marketing strategies and operational decisions
• Work closely with the marketing team to interpret analytics reports and provide insights that help optimize campaigns.
• Track key performance indicators (KPIs) to assess the effectiveness of creative content, making data-driven recommendations for improvements.
• Assist in creating reports that showcase the impact of creative work on overall business goals.
• Monitor and analyze the performance of creative content across all channels, using data to inform future creative strategies.
• Stay up to date with industry trends and bring fresh, innovative ideas to the table to keep our brand ahead of the curve.

Academic and Professional Qualifications and experience required

• Bachelor’s degree in business administration, commerce, statistics, or a related field.
• Strong analytical skills and the ability to draw insights that support marketing efforts.
• Experience in analyzing external and internal customer data using database queries (SQL, Access) and campaign management software tools.
• Proficiency in data analysis tools (e.g., Excel, Power BI, Google Analytics).
• Strong creative skills with experience in graphic design, web development, and content creation.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment.

Closing date; October 11, 2024