Creative Copy Writer at Excel Wise Consultants Limited

• We seek to recruit a Content/Creative Writer whis familiar with producing online content and have an eye for detail, responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, writing fascinating blog posts and top-notch newsletters/e-shots, generating social media content, digital marketing copy, and proofreading articles before publication.

Responsibilities

Digital Content Creation & Writing:

• Write clear, concise, and persuasive marketing copy tpromote clients' products/services across various digital channels.
• Develop engaging content for social media platforms, including captions, posts, and stories.
• Craft compelling copy for digital ads, email newsletters, and other digital marketing campaigns.
• Write well-structured blog posts and articles.
• Update website content as needed.

Digital Research & Strategy:

• Research industry-related topics, combining online sources, interviews, and studies.
• Identify customers’ needs and gaps in our digital content and recommend new topics.
• Conduct simple keyword research and use SEguidelines tincrease web traffic.
• Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social needs.
• Generate ideas for new digital content types and formats.

Digital Editing & Quality Assurance:

• Proofread and edit all digital copy before publication tensure accuracy, clarity, consistency, and adherence tbrand guidelines.
• Ensure all-around consistency in style, fonts, images, and tone.

Digital Collaboration:

• Coordinate with marketing and design teams tillustrate articles and enhance visual appeal.
• Work as part of a team with various creative professionals, including designers, art directors, and account executives.
• Effectively communicate ideas with clarity, ensuring they are on-brand, on-message, and targeted tthe audience.

Desired Skills & Experience

• Bachelor's degree in Marketing, English, Journalism, Communications, Advertising, or a related field.
• Proven 3-5 years of work experience as a Digital Copywriter, Content Writer, or similar role.
• Portfoliof published articles and samples of digital marketing copy.
• Excellent writing, editing, and proofreading skills in English.
• Strong research skills and experience using multiple sources.
• Familiarity with web publications and digital content best practices.
• Hands-on experience with Content Management Systems (CMS) (e.g., WordPress).
• Understanding of SEprinciples and keyword research.
• Ability tmeet deadlines and manage multiple projects simultaneously.
• Strong understanding of brand continuity, brand guidelines, and brand positioning.
• Experience across multiple digital media, including email, social, and landing pages.
• Proficiency in tools used tcreate social-first content (e.g., Canva, Adobe Express, CapCut) (if applicable).