Creative Designer at Peach Cars KE

Key Responsibilities

Specifically, the Creative Designer at Peach can expect to own the following elements:

• Content and Brand Strategy
  • Collaborate with the marketing team to brainstorm and execute creative concepts for campaigns.
• Content Production
  • Design and produce compelling static and motion graphics for social media, website, advertisements, and other marketing channels.
  • Conceptualize and create high-quality videos, reels, and still images for use in digital campaigns and promotional materials.
  • Plan, shoot, and edit photos and videos, ensuring alignment with campaign objectives.
  • Ensure all creative content aligns with Peach Cars’ tone, style, and marketing goals.
  • Maintain and enhance the visual brand identity of Peach Cars across all platforms.
• Performance Management
  • Work closely with the “Content Delivery” team, both paid (performance marketing) and unpaid (community engagement), to set metrics for assessing the effectiveness of content and then use these metrics to review and iteratively improve on content 
• Campaigns and Activations
  • When necessary, participate in online and offline activities as part of the Marketing team.
• Knowledge Management
  • Manage and organize a library of all creative assets for future use.
• Market Awareness
  • Stay updated on digital marketing trends, particularly in the automotive industry,  to implement best practices that enhance engagement.
  • Stay updated with the latest design and video production trends, tools, and techniques.
  • Research and apply the latest strategies in social media marketing to continuously improve performance.

Skills, Knowledge and Expertise

• A Bachelor's degree in Graphic Design, Visual Arts, or a related field.
• A minimum of 2 years of experience in video production, photography, and graphic design.
• Excellent verbal and written communication skills are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial, with a keen eye for detail and creativity.
• Proficiency in using video editing tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).
• Proven ability to work under tight deadlines and manage multiple projects simultaneously.
• Experience working collaboratively with cross-functional teams, such as marketing, design, and customer service, to ensure cohesive messaging and branding.
• Skills in building from the ground up and maintaining strong relationships with online communities, including handling inquiries and feedback on time