Customer & Client Engagement Marketing Analyst at Cigna

In this role you will be responsible for:

Development of customer and client engagement campaigns based on business needs and projects.

Some examples could be:

• Inform customers on new technologies.
• Utilisation campaigns.
• Implementation of cross-sell/up-sell programmes.
• Customer journey mapping.
• Creation of onboarding and renewal journeys.
• Support with in-life product marketing campaigns.
• Support new client implementations with relevant communications.
• Translation management for communications and client and customer facing assets.
• Manage partnerships with agencies to lead the design, implementation, and optimisation of best-in-class, content, assets, and activation activities for our clients and customers.
• Align and partner with our global marketing centres of excellence (CoE):

With the customer engagement CoE to establish benchmarks of success, to consistently measure and assess the effectiveness of our campaigns, and to tailor their global campaigns to fit the needs of our local audiences.

With the research & insights CoE for the set-up of tailored customer and/or client research and to translate their global NPS insights into local activities and actions.

• Own our customer focused content and align with various business teams to keep these assets up to date.
• Source and develop customer testimonials and stories and activate them through campaigns.
• Support and work together with the wider marketing team for the development and execution of in person/virtual events with our clients to drive engagement and retention. (merchandise & gadgets sourcing, communications, logistics support,…)
• Support communications campaigns towards providers.

Skillset & Requirements

• Experience of working in an international business preferred
• Experience of working in financial services or healthcare preferred but not essential
• Ability to drive and work constructively with cross-functional partners
• Strong communication skills
• Preferably some experience in customer engagement campaigns and/or communications.

What can you expect:

• You join a dynamic and motivated marketing team consisting of a Marketing Director, go-to-market manager, a brand and communications manager a graphic designer, and digital marketer.
• You’ll report into the Brand, comms & Customer engagement manager.
• Hybrid working, with office in Nairobi.