Deputy Director, Marketing & Enterprise Development - 1 Post at Kenya Utalii College

Job Specification

• Developing, implementing and review of marketing policies and strategies of the college
• Enhancing stakeholder engagements, participation and collaboration for increased productivity
• Providing advisory services in the development of the implementation framework for the marketing support services function
• Spearheading innovation and creativity in marketing concepts and tools
• Conducting periodical market surveys, benchmarks and marketing intelligence
• Identifying market niches suitable for targeted growth and development of the KUC’s products and service portfolio
• Planning, coordinating and overseeing marketing of the KUC’s products and services, including advertising and promotion for improved awareness and uptake
• Ensuring visibility of KUC products/services at all outdoor activities and other events through the use of promotional materials for brand memory
• Ensuring business prospection and sales activities for revenue generation from commercial activities are effectively carried out
• Monitoring and measuring the performance results to track the milestones achieved against set targets and gauge the effectiveness of strategies deployed
• Developing and implementing corporate resource mobilization and enterprise development strategies

Person Specification
For appointment to this grade a candidate must have:

• Master’s degree from a recognized institution
• Bachelor’s degree in business administration, marketing or equivalent qualification from a recognised institution
• At least fifteen (15) years relevant working experience, three (3) of which should be in a management position
• Leadership course lasting not less than four (4) weeks from a recognized institution
• Demonstrated results in work performance
• Proficiency in computer applications
• Member of a relevant professional body
• Fulfil the requirements of chapter 6 of the constitution

Key Competencies and Skills

• Strong communication and reporting skills;
• Managerial skills and ability to lead teams;
• Mentoring, coaching and leadership skills;
• Analytical skills;
• Interpersonal skills;
• Team player; and
• Ethical and integrity