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  • Posted: Jan 11, 2023
    Deadline: Not specified
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    We are a Human Resource Management Consulting Company based in Nairobi Kenya providing a comprehensive range of Human Resources Solutions with your business needs and focus in mind.
    Read more about this company

     

    Digital Business Development Manager

    The ideal candidate will have 5+ years experience in Marketing tech services, a track record of growing engagement and revenue, be familiar with digital performance marketing and understand subscription revenue models.

    Responsibilities :

    • Help onboard new acquisitions and develop new marketing strategies for the emergency hailing app.
    • Create and execute brand development and growth strategies for our subscription app businesses.
    • Develop funnels and KPI tracking for the app to evaluate and optimize performance to maximize subscription growth.
    • Manage and scale our analytics.
    • Establish CRM (push, email, in-app) marketing functionality to drive engagement, upsells and greater retention.
    • Cross functionally collaborate with product, design, QA, tech and ads to elevate and grow our businesses.

    Requirements :

    • 5+ years of experience in product marketing for mobile apps or web technology products.
    • Deep knowledge of the mobile app marketing tech stack, including push notifications, app install attribution, analytics platforms, deep linking, ASO, subscription, and email.
    • Excellent written and oral communication skills, you understand and empathize with users and know what they want and why our products create value for them.
    • Eye for brand building, establishing brand loyalty and trust and designing key screens and ad creative to build relationships and drive conversion.
    • Strong influencing and leadership skills; effective cross-functional collaborator and project lead, especially able to work with technical teams to build out our marketing tech stack.
    • Desire to be a part of an early-stage team and work with urgency and high attention to detail in a startup environment.
    • A passion for mobile apps

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Stellar Human Resource Solutions on www.linkedin.com to apply

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