Digital Communications Officer, PR & Communications at Aga Khan University Hospital

Job Purpose

The Digital Communications Officer is part of the AKU East Africa communications team, leading digital communication efforts including website content and social media channels. The incumbent is responsible for growing AKUH,N’s social media and web presence, promoting and engaging in relevant on-line discussions and monitoring/responding to the on-line community. The Officer plans, develops, implements, monitors and evaluates all AKUH,N corporate digital communications efforts. Using critical thinking, discernment, astuteness, creativity and resourcefulness, the Officer identifies digital and social media opportunities to engage with AKUH,N’s audiences.

Key Responsibilities

• Working with the supervisor, develop, execute, evaluate and maintain an effective social media strategy
• Manage AKUH,N’s social media presence across relevant channels, ensuring consistent and well-curated content, while responding to questions and enquiries
• Monitor online conversations about the brand, including emerging crisis and design and implement an effective engagement strategy
• Support consultants to make their articles, media interviews, & research papers relevant to the public and accessible through social media
• Create and execute innovative digital solutions for profiling Hospital’s products, services, and events through social media campaigns
• Monitoring all the ROI outcomes of various digital projects and identifying impacts from the digital initiatives
• Build relationships with users, helping them to personally connect with AKUH, N
• Monitor and take relevant action on social media analytics
• Monitor competition and industry trends using the information for continuous improvement
• Seek feedback from users to continue to improve their experience
• Ensure social media campaigns meet AKU strategic and business goals, including developing key messages and assessing risk
• Develop, implement, evaluate and maintain a web strategy for AKUH, N.
• Monitor and track analytics, being responsive to adjusting content to ensure greater reach and engagement
• Develop, maintain and improve the website including drafting, editing and proofreading content
• Curate the website to make it relevant for target audiences, creating meaningful content that is optimized for search engines
• Ensure website supports AKUH, N’s strategic priorities and communications initiatives
• Work closely with other web specialists in AKU to learn from and support each other.

Qualifications, skills and experience required

• Degree in Business, Communications, Journalism, social sciences or equivalent, from a recognized university.
• At least 3 years of experience in a similar role, designing and launching digital platforms in a comparable organization
• Demonstrated progressively responsible experience in digital communications required
• Demonstrated experience and in-depth understanding of effective web communications and social media, required.
• Excellent critical thinking and discernment skills
• Demonstrated creativity in writing and editing, particularly with key messages
• Demonstrated experience creating successful web and social media campaigns
• Demonstrated experience researching, deciphering, and reporting web and social media analytics, required
• Demonstrated skills in stakeholder engagement and networking, required
• Understanding of information technology in relation to web and social media, required
• Experience with communications and/or marketing and brand building
• Experience in working in a complex organization, issues management and crisis communications, an asset
• Knowledge of web content management
• Excellent interpersonal & Communication skills

Closing Date: 31/01/2023