Digital Content Lead at Old Mutual Kenya

Job Description

.The Digital Content Lead is responsible for driving end-to-end content creation, social media management, and community engagement across all digital platforms. The role ensures consistent brand storytelling, high-quality content delivery, and meaningful engagement with audiences to support awareness, consideration, and customer experience objectives.

Content Strategy & Production

• Develop monthly content calendars for all platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok).
• Create, edit, and proofread content - including social posts, podcast scripts, articles, and blogs.
• Repurpose long-form content (webinars, events, podcast episodes, etc) into digital-first assets.
• Ensure consistency in brand messaging, tone of voice, and creative quality.
• Brief designers and external agencies for artwork, video, and other creative production needs.

Social Media Management

• Publish and schedule content across all digital channels.
• Develop platform-specific strategies to grow reach, engagement, and audience quality.
• Monitor and respond to comments, messages, and brand mentions in a timely manner.
• Collaborate with CX teams to escalate and resolve customer issues raised on social platforms.
• Maintain a consistent posting cadence and optimise content per platform best practices.
• Conduct social listening and reputation management, identifying emerging trends, issues, and opportunities.

Community Engagement & Influencer Support

• Build and nurture active online communities by driving meaningful conversations and participation.
• Manage community engagement during campaigns, events, and product launches.
• Coordinate with influencers and creators for organic amplification and UGC collection.
• Track influencer deliverables and ensure all content aligns with brand guidelines.

Digital Insights & Reporting

• Track engagement metrics and performance against KPIs, recommending data-driven improvements.
• Monitor digital and cultural trends to inform content direction.
• Conduct basic sentiment analysis and report notable shifts in audience perception.

 Cross-Functional Collaboration

• Work closely with the Digital Marketing Manager to align content with paid media campaigns.
• Collaborate with Old Mutual Thrive, Product Teams, CX, PR, and Experiential teams to deliver integrated communication outputs.

SKILLS AND COMPETENCIES

• Proven experience in video shooting and editing for social platforms.
• Ability to lead and manage online conversations and community engagement.
• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator; After Effects is a plus).
• Strong copywriting and storytelling abilities.
• Proficiency with social media management and analytics tools.
• Solid understanding of content performance metrics.
• Prior experience in community management.
• Creative thinker with strong attention to detail.

KNOWLEDGE & EXPERIENCE

• Proven hands-on experience in digital content creation and social media management across multiple platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok).
• Strong practical experience in video production, including shooting, editing, captioning, and optimising video content for different digital platforms.
• Demonstrated proficiency in graphic design and creative production, with the ability to create and adapt visual assets for digital use.
• Solid working knowledge of the Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator; After Effects is an added advantage).
• Experience in developing and executing content calendars aligned to brand, campaign, and business objectives.
• Strong understanding of content performance metrics, including reach, engagement, video views, completion rates, and sentiment.
• Proven experience in community management, including responding to comments, direct messages, mentions, and moderating online conversations.
• Practical experience in social listening and online reputation management, with the ability to identify trends, manage risks, and surface opportunities.
• Demonstrated experience in influencer and creator management, including identifying suitable creators, coordinating content deliverables, managing timelines, and ensuring alignment with brand guidelines.
• Experience in managing and repurposing user-generated content (UGC) for organic and campaign use.
• Ability to work cross-functionally with marketing, CX, PR, product, and experiential teams to deliver integrated campaigns.
• Experience working with external agencies, designers, videographers, and production partners.
• Strong understanding of brand governance, tone of voice, and content consistency within a corporate environment.

 QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Film & Media Production, Graphic Design, or a related field.
• Professional certifications or training in Digital Marketing, Content Marketing, Social Media Marketing, or Video Production will be an added advantage.
• Demonstrated portfolio of digital content work (video, social media, campaigns, or creative assets).
• Practical experience with social media management and analytics tools (e.g. Meta Business Suite, Hootsuite, Sprout, or equivalent).