Digital Creator at Africa Management Solutions Limited (AMSOL)

• This is a hands-on role requiring full ownership of the content lifecycle—from ideation and production to publishing and performance optimization. The ideal candidate has a strong grasp of Nairobi’s digital culture and can consistently produce trend-driven, viral content that resonates with Gen Z and Millennial audiences.

Key Responsibilities

• Conceptualize and execute content aligned with brand and campaign objectives.
• Produce engaging short-form video content for Instagram, TikTok, YouTube, and Facebook.
• Design high-quality visual assets and creatives for digital campaigns.
• Identify and leverage trending topics, formats, and cultural moments.
• Write compelling, audience-specific captions and copy.
• Manage and actively engage with online communities.
• Track content performance and optimize creatives based on insights and analytics.
• Ensure consistency in brand identity, tone, and visual storytelling across all platforms.

Required Skills & Technical Competencies

• Content Creation & Editing
• Proficiency in short-form video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
• Strong graphic design skills using Canva and/or Adobe Photoshop (both preferred).
• Creative & Strategic Skills
• Strong copywriting skills tailored to Gen Z and Millennial audiences.
• Ability to manage campaigns from ideation through execution.
• Deep understanding of digital trends, virality, and audience behavior.
• Experience in community management and engagement.
• Advertising & Performance
• Basic understanding of Meta (Facebook, Instagram, WhatsApp) and TikTok Ads.
• Ability to analyze and optimize content based on performance data.
• Design & Execution Expectations
• Create scroll-stopping visuals and thumbnails.
• Deliver campaign or competition posters within 4–8 hours turnaround time.
• Develop clean, scalable, and brand-aligned templates.
• Maintain visual consistency across all digital platforms.
• Rapidly iterate and improve content based on engagement metrics and feedback.