JOB SUMMARY
The Digital Ecosystem Lead is responsible for designing and executing the commercial and partnership strategy within the designated ecosystem, blending business development, growth, marketing, product innovation, and strategic alliances to drive sustainable value. This role involves identifying and managing key partnerships with startups, tech platforms, financial service providers, and Old Mutual’s lines of business to expand market reach and co-create value. Leveraging market research, data analytics, and emerging trends, the role holder develops innovative business models, optimizes customer acquisition and retention, and drives revenue growth through go-to-market strategies, campaign planning, and customer funnel optimization. With a strong focus on thought leadership and stakeholder engagement, they ensure continuous ecosystem development while mentoring a high-performing growth team. A commercially astute, data-driven, and innovation-focused leader, they translate insights into scalable growth strategies for long-term competitive advantage.
KEY TASKS AND RESPONSIBILITIES
- Develop and execute a high-value ecosystem growth strategy, crafting market-relevant offerings and go-to-market plans to achieve financial and strategic objectives.
- Define and implement innovative business models and operating structures that drive long-term ecosystem success.
- Build strong revenue and investment cases to support ecosystem transformation and financial growth.
- Lead the execution of go-to-market strategies and optimize distribution channels to maximize adoption and penetration.
- Identify, structure, and mobilize high-impact partnerships with tech platforms, financial service providers, and Old Mutual business lines.
- Engage with key industry stakeholders, including regulators and banks, to strengthen ecosystem positioning and drive adoption.
- Design and implement targeted customer engagement, retention, and loyalty programs based on data-driven insights.
- Continuously explore new digital opportunities, industry shifts, and emerging technologies to enhance ecosystem competitiveness.
- Uncover hidden opportunities, simplify ecosystem challenges, and evolve strategies to maximize value for all stakeholders.
- Utilize data analytics and optimization tests to refine customer acquisition, engagement, and retention strategies for sustainable growth.
Success in this role will be demonstrated by the establishment of high-impact partnerships that drive significant revenue growth and market expansion for Old Mutual East Africa. The successful candidate will have effectively integrated Old Mutual's products and services into partner ecosystems, resulting in increased customer acquisition and satisfaction. Additionally, the role will be marked by strong stakeholder relationships, seamless project execution, and the ability to leverage data-driven insights to continuously improve partnership strategies and outcomes.
SKILLS AND COMPETENCIES
- Strategic Thinking: Ability to develop and implement long-term partnership strategies that align with business objectives.
- Customer First: Putting the customer at the heart of business decisions and driving to improve value for customers.
- Relationship Building: Exceptional interpersonal skills to establish trust and credibility with diverse stakeholders.
- Negotiation and Influence: Strong ability to negotiate terms and influence outcomes that benefit all parties involved.
- Project Management: Proficiency in managing multiple partnership projects simultaneously, ensuring timely delivery and alignment with goals.
- Analytical Skills: Capability to analyze market trends, partnership performance, and customer insights to inform decisions.
- Communication: Excellent written and verbal communication skills to articulate value propositions and present proposals.
- Problem-Solving: Proactive in identifying challenges and creating innovative solutions in partnership development.
- Leading with Influence: Influencing and rallying people behind common goals and inspiring others to exceed expectations.
- Execution: Displaying consistent energy, drive, and perseverance to deliver results.
- Innovation (Perspective): Generating creative solutions, challenging the status quo, and introducing novel ideas.
KNOWLEDGE & EXPERIENCE
- Industry Knowledge: Deep understanding of the financial services industry, including trends in embedded insurance, digitization, and ecosystem integration.
- Stakeholder Management: Demonstrated ability to manage relationships with internal and external stakeholders, including senior executives.
- Partnership Ecosystems: Proven experience working with fintech, startups, or similar organizations to develop joint solutions.
- Business Development: Track record of driving revenue growth through strategic partnerships and ecosystem collaborations.
- Tech-Driven Solutions: Experience in integrating digital solutions into partner platforms to enhance customer experience and product adoption.
QUALIFICATIONS
- Bachelor’s degree in business administration, Marketing, Computer Science, or a related field.
- At least 8 + years of experience in partnerships, business development, or ecosystem management.
- Familiarity with digital transformation in the financial services sector and integration of tech-driven solutions.
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