Digital Marketer (IT Software Selling Company) at Bridge Talent Management

Job Purpose

• The role is to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. 
• Design, build, and maintain our social media presence. 
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 
• Identify trends and insights, and optimize spend and performance based on the insights. 
• Brainstorm new and creative growth strategies. 
• Plan, execute, and measure experiments and conversion tests. 
• Collaborate with internal teams to create landing pages and optimize the user experience. 
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. 
• Instrument conversion points and optimize user funnels. 
• Collaborate with agencies and other vendor partners for online marketing.
• Evaluate emerging technologies and recommend trends that will grow brand visibility. 
• Design various company artworks and publish the same as approved.
• Ensure the company website is always updated with approved communications. 
• Prepare marketing budgets and requisition for approvals 
• Any other assigned duties.

Requirements

• Bachelor's Degree in Sales & Marketing or a related field. 
• Certificate in Digital Marketing. 
• Experience as a graphic designer/Canva designer certification is an added advantage.
• 5 Years of work experience working experience as a digital Marketer.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends) 
• Experience in setting up and optimizing Google Adwords campaigns.