Digital Marketer at Janta Kenya

Responsibilities are:

• Planning and implementing a social media strategy, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success
• Content creation & execution that will help achieve our goals. Develop and curate engaging content for social media platforms, creation and editing of written, video, and photo content and publishing posts. You should be working towards improving social media KPIs
• Collaborating with photographer and videographers to create, edit and deliver attractive and informative campaigns
• Designing posts to sustain readers’ curiosity and creating buzz around current and new products
• Manage social media accounts’ layout & develop and implement an optimal posting schedule for each platform, taking into consideration metrics and customer engagement
• Finding & partnering with the brands’ best fit of influencers (influencer marketing) to improve the organization’s online presence
• Research & recommend new strategies to attract or engage customers such as promotions, contests٫ or other methods
• Measure٫ record٫ and monitor SEO. Checking of metrics & evaluating the content performance and overall general management of our page/s.
• Research current trends and audience preferences in order to create relevant content
• Monitor trending hashtags that you can apply to your daily updates so that the brand can get more exposure through hot topics
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness