Digital Marketer at St. Lukes Orthopaedics & Trauma Hospital

Key Responsibilities 

The successful candidate will: 

• Develop and execute comprehensive digital marketing campaigns across all digital platforms  
• Manage and optimize the hospital’s website and social media platforms  
• Create engaging digital content including graphics, videos, articles, and promotional campaigns  
• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies  
• Monitor digital campaign performance and generate analytical reports  
• Manage online advertising campaigns including Google Ads and social media ads  
• Develop email marketing campaigns and maintain digital communication databases  
• Track trends in healthcare digital marketing and recommend innovative approaches  
• Strengthen the hospital’s digital brand presence and online reputation  
• Collaborate with internal departments to promote hospital programs, services, and events  
• Support digital patient engagement initiatives and service awareness campaigns  

Qualifications & Experience 

Applicants must possess: 

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations, 
• Media Studies, or related field  
• Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up  
• Demonstrated proficiency in digital advertising, SEO, social media management, and content creation  
• Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.)  
• Graphic design and basic video editing skills will be an added advantage  
• Experience in healthcare marketing is desirable  

Key Competencies 

• Creativity and innovation  
• Strong analytical and reporting skills  
• Excellent written and verbal communication skills  
• Strong project management skills  
• Attention to detail  
• Customer-focused mindset  
• Ability to work independently and within teams  
• Results-oriented with strong execution capability