Digital Marketing & E-Commerce Manager at Alternate Doors

Key Responsibilities

• Supporting and monitoring all Digital Marketing activities within the group
• Analyzing Competitor’s Marketing activities
• E-Commerce Operations Management- Overseeing Online Brand shop operations e.g. Sales management, organizing online promotions, making advertising decisions, web maintenance and keeping the online retail channel updated for new product launching.
• Managing main Channel E-commerce account teams
• Overseeing all media buying activities
• Devising strategies to drive online traffic to the company website
• Overseeing the digital marketing strategy for the company
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesigning of the company website on yearly basis to increase online brand awareness.
• Improving the usability, design, content and conversion of the company website as well as Content syndication with Retailer E-commerce sites
• Responsibility for planning and budgetary control of all digital marketing
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• Bachelor/Master degree in any field with an excellent academic background
• Experience in digital/tech industry: preferably in big e-commerce businesses, CRM programs, digital-led start-up companies
• Have proven success from work experience
• Have strong analytical thinking and leadership skills
• Curious individuals can make complex decisions using all the available data but comfortable enough to use their gut feeling and instinct when these are missing.