Openings at Alternate Doors

Key Responsibilities

• Responsible (with the Head of Retail) for achieving yearly and monthly sell out target within set channels and implementation of a retail and field marketing sales strategy, in line with sales plans and objectives
• Implement monthly and quarterly promotion plans for devices based on sales objectives.
• The retail lead will be assigned a specific retail operations role as part of their responsibility to support the wider internal team in delivery of core retail functions e.g. Project Management, Channel Marketing, Data and Insights, Sales, Merchandising etc.
• Influence the Field Marketing Strategy (with the Managing Director) and Field Brand Ambassadors.
• Proactively identify opportunities to reinforce company brand through retail and field activities to key audiences and take these forward through planned updates and new retail initiatives.
• To be the Retail marketing point of contact for customer and partner relationships, maintaining a calendar of activities/promotions and ensuring that this is appropriately within the overall sales plans (aligning with the marketing lead and overall management)
• Lead and manage the end to end production and implementation of promotional activities
• Channel Marketing responsibility and work with the Managing Director and Marketing lead where applicable to maximize the look and feel of all retail POS and activity across all parts of the customer journey to create a uniform experience through the line
• Providing updates of channel marketing activities
• Manage marketing and fixture deployment agencies/suppliers as required including pitch process, contract negotiation and ongoing management
• Maintain relationships with multi-channel accounts to ensure effective and consistent POS presence in stores
• Work with Head of Retail and Account Director to ensure individual Accounts are serviced regularly via face to face meetings or conference calls
• Use store and channel level knowledge to affect sell out uplift of all devices
• Build robust and considered forward thinking incentive propositions for stores and tele- sales staff based on accurate data and insights

go to method of application »

Key Responsibilities

• Supporting and monitoring all Digital Marketing activities within the group
• Analyzing Competitor’s Marketing activities
• E-Commerce Operations Management- Overseeing Online Brand shop operations e.g. Sales management, organizing online promotions, making advertising decisions, web maintenance and keeping the online retail channel updated for new product launching.
• Managing main Channel E-commerce account teams
• Overseeing all media buying activities
• Devising strategies to drive online traffic to the company website
• Overseeing the digital marketing strategy for the company
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesigning of the company website on yearly basis to increase online brand awareness.
• Improving the usability, design, content and conversion of the company website as well as Content syndication with Retailer E-commerce sites
• Responsibility for planning and budgetary control of all digital marketing
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• Bachelor/Master degree in any field with an excellent academic background
• Experience in digital/tech industry: preferably in big e-commerce businesses, CRM programs, digital-led start-up companies
• Have proven success from work experience
• Have strong analytical thinking and leadership skills
• Curious individuals can make complex decisions using all the available data but comfortable enough to use their gut feeling and instinct when these are missing.