Digital Marketing Manager (Pre-Opening) at Accor

Job Description

The Digital Marketing Manager will be responsible for planning, developing and actioning of the social media platforms, marketing strategies, e-commerce and website management, in addition to delivering any required ‘flash’ sales activity. All duties that are carried out should be in accordance with Accor Hotels Standards and legal requirements.

• Manage the execution of day-to-day projects and external agency partner projects.
  • Audio/Video/Photo Production
  • Graphic Design Agency
  • Social Media Agency
  • Collateral Printing Companies
• Execute paid media/advertising plans.
• Content creation and management across multiple online platforms.
• Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners,  collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners.
• Collaborate with the Director of Sales Marketing & Public Relations, Director of Sales & Marketing, PR & Marketing Manager, F&B and Spa departments in development and execution of marketing strategies and plans to generate revenue growth 
• Ensure that Accor brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
• Promotional listings/e-blasts for OTAs (online travel agents).
• Work with Accor corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
• Develop, review and post social media content including image and video conceptualization and caption copywriting.
• Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
• Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)

Qualifications

• Bachelors’ degree in Mass Communication or related field.
• Minimum of 2 years’ experience in similar role.
• Innovator.
• Strong communication, negotiation and presentation skills.
• High Energy, dynamic personality.
• Results-driven.
• Verbal, numerical and analytical abilities.
• Excellent negotiations and influencing skills.
• Able to drive actions that will add value to incremental spend.