Digital Marketing Manager at Q-Sourcing Servtec Group

Job Summary

• To lead digital marketing strategy, brand visibility, customer engagement, and online lead generation for the company’s solar and energy solutions business.
• The role will focus on strengthening the company’s digital presence, driving customer acquisition, analyzing market trends, and positioning the brand competitively within Kenya’s evolving renewable energy market.

DUTIES & RESPONSIBILITIES:

Digital Marketing Strategy

• Develop and implement digital marketing campaigns aligned with business growth goals.
• Drive brand awareness and online customer acquisition.
• Create targeted campaigns for residential, commercial, and industrial energy solutions.

Content & Brand Management

• Manage social media platforms, website content, and online campaigns.
• Develop engaging marketing content, product promotions, and customer education materials.
• Ensure consistent brand positioning across all channels.

Lead Generation & Performance Marketing

• Manage online lead generation campaigns and conversion optimization.
• Utilize SEO, Google Ads, Meta Ads, email marketing, and digital analytics tools.
• Track customer acquisition metrics and campaign ROI.

Market Intelligence & Consumer Insights

• Analyze market trends, customer behavior, and competitor positioning.
• Support sales teams with digital campaigns and customer engagement initiatives.
• Identify emerging digital opportunities in the energy and solar sector.

Data Analytics & AI Integration

• Utilize AI-driven tools for customer engagement, campaign optimization, and analytics.
• Prepare digital performance reports and marketing dashboards.
• Leverage data insights to improve marketing efficiency and customer targeting.

Stakeholder Collaboration

• Work closely with sales, operations, and branch teams to align campaigns with business priorities.
• Support branch launches, product campaigns, and customer activation programs.

KNOWLEDGE, SKILLS, AND EXPERIENCE:

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.

Experience & Profile

• Minimum 3–5 years’ experience in digital marketing, preferably in solar, energy, technology, or FMCG sectors.
• Strong understanding of digital advertising platforms and analytics tools.
• Experience managing performance marketing campaigns.
• Understanding of Kenyan consumer trends and digital engagement behavior.